Be brief when using the TikTok platform. While you can create an ad that's up to 60 seconds long, the most impactful one will be around 15 seconds long. Videos are, of course, the heart of TikTok. Even if you intend to use influencers for most of your TikTok marketing, you should open an account for your brand and use it to create and share some videos.
TikTok videos can be up to one minute long, so you can create short, quick videos. However, this doesn't mean that you should simply transfer your 30-second TV commercials to TikTok. Also, remember that this isn't Instagram. Don't be tempted to use 21 hashtags on TikTok.
Doing so will remove the effect from your videos. A key to successful marketing on TikTok is to ensure that you regularly publish original content. A good TikTok campaign and ad must be attractive, authentic and adapted to the platform's unique audience. Managed brand ads may look like ads in the feed, but there's an additional format available for people who work with a TikTok sales representative (you can contact them to see if you're a good fit).
As TikTok is a platform run by creators, don't rule out including TikTok stars and influencers in this exercise. Therefore, we can safely say that organic TikTok ads for brands refer to content created for sharing on their feeds. Creating an advertising strategy involves a lot of creativity: you'll have to understand the objectives of the campaign, the target audience and the type of ads they'll love. Unlike the usual ads that force customers to leave TikTok, collection ads allow brand owners to promote a branded video with some product tiles at the bottom that lead to an instant gallery page.
Running a successful advertising campaign on TikTok involves several factors, such as defining your objectives, optimizing your content and structuring the campaign to achieve maximum impact. Before diving into TikTok advertising, it's essential to understand the costs associated with running ads on the platform. Keep in mind that the advertising strategy for each marketing campaign must be unique and you can do this through ad testing. According to TikTok metrics, videos that range from 21 to 34 seconds are ideal for effective video ads.
Creating an effective advertising campaign on TikTok requires a strategic approach, engaging content and continuous optimization. If you need help creating and optimizing your TikTok ad campaigns, consider partnering with a digital marketing agency like Clark St. In addition, considering the advertising potential of TikTok, given that the number of users exceeds 1 billion and is expected to continue growing, having an advertising strategy will help you reach the right people. This is an ad format that allows your brand to promote the organic content of a creator's TikTok account, which seems to come directly from the Creator and not from your brand.