Promotion is an essential element of the marketing mix, and it is used to inform the target audience of the relative merits of a product, service, brand or problem. It helps salespeople create a distinctive place in the minds of customers, and it can be a cognitive or emotional route. The goal of promotion is to increase brand awareness, create interest, generate sales or build brand loyalty. The three main purposes of promotion are to raise awareness, get people to try products, and provide information.
Raising awareness involves communicating marketing information to consumers, users and resellers. It is not enough to communicate ideas; promotion must also persuade and convince the buyer and assume this consumer behavior. This has the dual purpose of promoting your company as one that cares about what the customer thinks and that always strives to provide the best service and product. The second purpose of promotion is to get people to try products.
This involves reminding the target market of the benefits of the product when they are evaluating consumption options. The third purpose of promotion is personal sales, which is the best means of communication and oral and face-to-face presentation with the potential customer in order to make sales. In conclusion, promotion is an essential element of the marketing mix that helps salespeople create a distinctive place in the minds of customers. Its three main purposes are to raise awareness, get people to try products, and provide information through personal sales.