The goals of promotion are to raise awareness, get people to try products, provide information, keep customers loyal, increase the use of a product, identify potential customers, and even teach customers about potential services. In marketing, promotion refers to any type of marketing communication used to inform the target audience of the relative merits of a product, service, brand or problem, most often of a persuasive nature. It helps salespeople create a distinctive place in the minds of customers, it can be a cognitive or emotional route. The goal of the promotion is to increase brand awareness, create interest, generate sales or build brand loyalty.
It is one of the basic elements of the market mix, which includes the four P's, that is, e. Promotion is the process of marketing communication that involves information, persuasion and influence. Communicate marketing information to consumers, users and resellers. It is not enough to communicate ideas.
The promotion persuades and convinces the buyer and assumes this consumer behavior. The promotion convinces and influences the behavior of the buyer. This has the dual purpose of promoting your company as a company that cares about what the customer thinks and that always strives to provide the best service and product. Reminder Act: When the target market has already been persuaded of the benefits of the product, marketing communication is intended to remind the consumer, so that, when evaluating consumption options, the consumer considers the product.
Personal sales: It is the best means of communication and oral and face-to-face presentation with the potential customer in order to make sales. The general purpose of promotion is to influence buyer behavior and to modify the location and shape of the consumer demand curve in favor of the product. It is the best means of communication and oral and face-to-face presentation with the potential customer in order to make sales. Refers to face-to-face oral interaction between a salesperson and a prospect in order to make sales.