In-house marketing teams have the advantage of faster and easier communication and collaboration. The objectives and expectations of each project are clear, and the team works together to achieve them. However, if you prefer a more varied and fast-paced lifestyle, then agency work may be more suitable for you.
Internal marketing teams are maintained by the company itself, while external agencies are hired and paid to market the business. Working in-house provides a clear career path, structured work days, and a single-company focus. It may also offer a higher salary than agencies, although this is becoming less common.
Agencies have the advantage of being well-versed in the best practices of almost every marketing tactic. They have worked on many different accounts, so they can work more efficiently than an in-house team. They also have access to state-of-the-art workflows and processes designed to deliver quality, volume, and efficiency. Furthermore, they often know the best talent available.
When deciding between an agency or an internal team, there are many factors to consider. Digital marketing agencies may have access to software that makes it easier to measure and track campaigns. Additionally, they may be better equipped to use various types of online marketing strategies.
Marketing consultants can provide great help in controlling marketing spend and selecting the right approach. They are not limited to just shaping the marketing strategy but are essential for analyzing company needs, budget, and monitoring agency or internal team performance.
Small and medium businesses may find that digital marketing agencies have skills that their internal teams cannot match. An experienced agency can often make the best use of your marketing budget.
On the other hand, an employee will invest more emotionally than any agency partner as they are completely immersed in your company's journey. When you choose to hire staff for your marketing team, you find and hire a new employee who works in your office and whose sole responsibility is to market your company.
Ultimately, when it comes to deciding between working with an agency or in-house, it is important to consider all factors carefully. Think about what your company needs from its marketing strategy and decide which option will best meet those needs.