What is a promotion simple definition?

Promotion is a general term that includes all the ways in which a company can try to improve the visibility of its products, services or brand. An advertising poster at a bus stop is a form of promotion. So is a sale that discounts the price of a product or service for a certain period of time. In simple words, a promotion is when a company uses coupons, social media contests, free samples, or other tactics to encourage a customer to buy a product.

In the investment world, a promotion is an impetus for investors and potential investors to get excited about a stock, and create greater demand, thus increasing the value of the share. In marketing, a brand, company, product or service uses promotions to increase or improve the perception of the promoted asset and drive sales. Promotional tactics range from coupons to two for sales (buy one get one free) to direct discounts in dollars or percentages off. In universities and colleges, one type of promotion is the leap from being a tenured assistant professor to a full-time tenured professor.

A promotion is a term that is used in different contexts; two popular uses are when referring to a job promotion and when referring to the promotion of a product for marketing. No two companies have exactly the same promotion needs, and tactics vary significantly from industry to industry. It helps to spread a word or conscience, promote any newly launched service, product or organization. A promotional calendar is a calendar that a company creates to schedule product promotion launches throughout the year.

A sales promotion involves the features through advertising or a discounted price of a particular product or service. In terms of a career, promotion refers to the promotion of an employee's rank or position in a hierarchical structure. Promotion can also occur when a marketing company offers discounts and coupons to customers to build brand awareness. Since customers often want a good deal, promoting a product can be the difference between buying a product or not.

Here are some examples of the myriad ways you can promote your business; include a variety of them in your marketing plan. While all companies need some form of promotion, not all companies need the same types or levels of promotion. When this happens, the stock promoter sells or unloads all its shares on the market in the classic pump-and-dump style. Product promotion is the process by which a company uses the media at its disposal to encourage customers to buy its products.

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years