What is an in store promotion?

In-store promotions are any marketing or sales promotion that takes place in a traditional retail location. In-store promotions are a highly effective marketing tactic designed to attract customers to your physical store and build brand or product awareness. This is a type of in-store marketing to increase in-store influx %26 to get people to know a particular product at the point of sale. The store provides you with multiple touchpoints to make people aware %26 of the communication value of the product.

However, in-store promotions are not just focused on reducing prices. In-store promotions are a marketing tool that helps brands promote their products within physical stores, directly at the point of sale. Did you know that consumer goods brands invest more than 20% of their total revenue in in-store promotions? Your incremental ratio during this in-store promotion is negative (- 7,. If you sold more than 150 token bags, your incremental rate would have been positive.

It's easy, the more people buy from your store, the more coupons they'll receive. Let's say that for 10 coupons, you get a 50% discount for a certain product line from your store. In the end, people will end up buying more products just to get a better deal. In addition, 20% and 33% seem to be large percentages of discount.

However, it depends on the type of product you sell. If it's a high-end product at a high price, you could easily offer a 10% discount and people will spot it right away. Most in-store promotions can help you increase sales by 20%. When it comes to fast-moving consumer goods, it's hard to choose.

That's why in-store marketing is essential. For example, when a customer goes to the store's body spray area, she sees at least 10 brands, not to mention fragrances and labels. By adopting a good in-store advertising campaign, you will be able to differentiate yourself from the competition. Considering the COVID-19 crisis, customers want to buy the bare minimum, so they focus on essential products.

If your brand is in the premium or leisure section of the store, your sales may be dropping. COVID-19 has a big impact on retailers and brands that sell exclusively in stores. While e-commerce is flourishing, physical stores lose money every day. Some countries even closed physical stores, leaving only a few grocery stores that sell essential products (food, cleaning products, medicines).

Nowadays, considering COVID-19 regulations, food samples are banned, which means you'll have to think of a different strategy. But keep that in mind for better and safer times. The goal of in-store promotions should be to attract customers to make an initial purchase of your product and to encourage repeat purchases. By offering discounts (especially when buying in bulk or buying one get one free), you can even increase the volume of purchases.

The most lucrative long-term goal is to build customer and brand loyalty. In-store promotions expose customers to your brand, distinguishing it from other brands that exist. Fortunately, there is a people counting solution like Dor, which makes it easy for retailers to gain visibility into each store to better understand foot traffic and its sales conversion rates. Now, let's look at 15 sales tricks and in-store promotion tactics to get you started.

Anthropology, a major home goods retailer with more than 200 stores worldwide, is known for doing exactly this as an in-store sales tactic. Retailers must offer their customers an incredible experience and in-store marketing can help them with this difficult task. While an in-store promotion may seem easy to implement, both brands and retailers spend a lot of effort—and money—on it. Use typography, staggered heights and various decor elements to make your store and products look super attractive.

Build a great community of local retailers while using this in-store promotion tactic by joining forces with other local retailers to promote each other. Stores often use these strategies to drive traffic to the store, eliminate too much stock, or create additional revenue when sales are falling. In addition to in-store promotions, which can help brands increase sales (sell a more expensive similar product) and cross-sell (sell other complementary products, such as toothpaste and toothbrushes), in-store marketing can help them effectively promote your product to consumers. By combining these two calculations, you'll learn which in-store promotions impact customers while maximizing your invested capital.

It seems to me that many stores prefer to set up small promotional islands with cardboard cutouts of celebrities. Learn from Lush, a cosmetics retailer, known for providing customers with an exceptional shopping experience by offering honest, in-store product demonstrations and advice. By attacking in-store promotions with these four tactics, you'll start to see an increase in your sales targets in no time. The best-known consumer goods brands around the world have great in-store marketing strategies, but they lack the tools to promote their brands.

I think it's an effective way to sell more products, since I don't have to go all over the store to find all the ingredients for that meal. A grocery store in my city will have an employee prepare a full meal and serve samples to customers. . .

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years