What are the 5 promotional strategies of the promotional mix?

Advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor. It is a form of mass communication. It is the most popular and widely practiced market promotion tool. Most of the promotional budget is spent solely on advertising.

Various advertising media (television, radio, newspapers, magazines, outdoor media, etc.) are used to advertise the product. Various audiovisual, print and outdoor media can be used for advertising purposes. Sales promotion covers those marketing activities other than advertising, advertising and personal selling that stimulate consumer purchases and the effectiveness of the. Sales promotion mainly involves short-term and non-routine incentives, which are offered both to dealers.

The popular methods used for sales promotion are demonstration, trade show, exhibition, exchange offer, seasonal discount, free service, gifts, contests, etc. The main purpose of sales promotion is to induce customers to an immediate purchase, to the effectiveness of the dealership or both. It is taken as a complement to advertising and personal sales efforts. It involves all promotional efforts except advertising, personal selling and advertising.

Personal selling includes personal face-to-face communication and presentation with potential customers (potential and actual customers) in order to sell the products. It involves personal conversation and product presentation with customers. It is considered a highly effective and costly tool of market promotion. Personal selling is an oral, face-to-face and personal presentation with consumers.

Cost per contact is higher than advertising. It's the traditional form of public relations. The organization does not pay for advertising. Advertising comes from reporters, columnists and journalists.

It can be considered as part of public relations. Advertising involves giving public speeches, giving interviews, holding seminars, charitable donations, opening by film actors, cricketers, politicians or popular personalities, theatrical shows, etc. Advertising involves obtaining a favorable presentation about the company or the company's offers on the radio, television or stage that is not paid for by the sponsor. It is a form of unpaid market promotion.

However, advertising involves several indirect costs. Mostly, advertising can be done through newspapers, magazines, radio or television. The company has no control over advertising in terms of message, time, frequency, information and medium. It has a high degree of credibility.

The public is more likely to read and react to the advertising message. Advertising can be done at a much lower cost than advertising. The company needs to spend a small amount to make the event or activity known. The frequency or repetition of advertising in the media depends on its social meaning or the values of the news.

The term public relations is an integral term that includes maintaining constructive relationships not only with customers, suppliers and intermediaries, but also with a wide range of interested audiences. Please note that public relations include advertising, that is,. The 4 P's of marketing are product, price, place and promotion. These four elements combine to create a successful marketing strategy.

The promotion seeks to communicate the company's message to the consumer. The four main promotional tools are advertising, sales promotion, public relations and direct marketing. While advertising targets a massive audience, direct marketing targets potential customers and customers. Social media marketing, email marketing and internet marketing are all types of direct marketing used by companies.

Lately they have become important in the promotional mix because people use the Internet much more than they used a decade ago. The company uses direct marketing to establish one-way communication with its customers, on product announcements, special promotions, order confirmations and customer inquiries. Promotion is an attempt by marketers to inform, persuade or remind consumers and B2B users to influence their opinion or get a response. Promotion through advertisements on social media platforms and local radio or television, coupons in local newspapers, brochures, etc.

can raise awareness of a new business or product. These steps can help create a successful event where they promote your product and can get people to buy it. The sales promotion activity of the product is selected taking into account the overall marketing objective of the company. Since big brands and big sellers hardly need to study a marketing website, I'd better classify digital marketing as a promotional tool on my site;);).

It is the careful coordination of all elements of the promotional mix to produce a consistent and unified customer-centric message. The final selection of consumer promotion tools must take into account the target audience, budget, competitive response and purpose of each tool. The calendar of promotional activities is coordinated and the results of each campaign are carefully monitored to improve the future use of promotional combination tools. Consumer watchdogs and social critics applaud the informative role of promotion because it helps consumers make smarter purchasing decisions.

The unique combination of advertising, personal selling, sales promotion, public relations, social media, and e-commerce used to promote a product is called a promotional mix. The 4P model includes price, place, product and promotion (later the model developed to also include people). The purpose of advertising is to create a reason for buying, the focus of promotion is to create an incentive to buy. You have to think hard and consider how the money spent on advertising and promotions will turn into income for the company.

The unique characteristic of advertising is that it is a form of unpaid promotion, organizations often provide advertising material in the form of news, press releases, photographs and press conferences. . .

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years