The success of South African marketing companies is dependent on many factors, and unfortunately, failure is a common occurrence. Too much growth at once, lack of portfolio or customer testimonials, misunderstanding of client's goals and expectations, poor after-sales service, and difficulty in growing the business are all potential causes of failure for these companies. In this article, we will explore why South African marketing companies fail and how to avoid it.
One of the most common reasons for failure is attempting too much growth at once. This can happen if an agency tries to expand into a new market that ultimately doesn't generate profits, experiences financial problems due to too many loans, or tries to grow too soon. Additionally, new digital marketing agencies don't always have portfolios and customer testimonials to take advantage of. This can make it difficult to gain credibility in the market.
Misunderstanding the client's goals and expectations is another common issue. Even after reading the summary and talking to the client, your digital marketing agency could still misinterpret the creative concept or execution. To avoid this, it is important to ensure that everyone involved in the project has a clear understanding of the client's objectives.
Poor after-sales service is another issue that can lead to failure. After closing the contract, digital marketing agencies need to monitor the quality of after-sales service. Customers appreciate the ability of digital marketing agencies to design a campaign for today, which can be a “sequel for tomorrow”. Helping customers see the measurable link between digital marketing and business goals could give your agency an advantage when the client evaluates their performance.
Finally, growing the business can be very difficult in the early stage, especially when you don't have credibility in the market. What will help your agency survive is to improve the effectiveness of its services for customers who increasingly want to know how digital marketing impacts their bottom line. Additionally, having the right marketing staff such as an analytics marketing manager can help you avoid wasting your marketing money.
In conclusion, there are many potential causes of failure for digital marketing agencies. It is important to understand these potential pitfalls and take steps to avoid them. Get a copy of our free eBook “Why Digital Marketing Agencies Fail” and learn even more.