Esther Woodcock

Esther Woodcock

Esther has been in Marketing field for 15 years

109 Articles Written
What Does a Marketing Agency Do and How to Choose the Right One?

What Does a Marketing Agency Do and How to Choose the Right One?

A marketing agency is an external company that partners with a client to identify and implement strategic marketing...

What Does Marketing Activation Mean?

What Does Marketing Activation Mean?

Marketing activation is the implementation of campaigns, events, and experiences that create recognition of your brand....

7 Benefits of Promotion: How to Reach More People and Create Brand Memorability

7 Benefits of Promotion: How to Reach More People and Create Brand Memorability

Promotion is an essential part of any business strategy, as it helps entrepreneurs reach more people with the same...

Do Marketing Agencies Really Work?

Do Marketing Agencies Really Work?

Do you ever hear this question if you work for a marketing agency? It's no surprise, as the advertising industry has...

How Many Advertising Agencies Are in South Africa?

How Many Advertising Agencies Are in South Africa?

Are you curious to know how many advertising agencies are in South Africa? There are a number of companies that offer...

Are Marketing Jobs in High Demand in South Africa?

Are Marketing Jobs in High Demand in South Africa?

The digital marketing industry is booming in Africa, and South Africa is no exception. With the ever-increasing use of...

The 4 Ps of Promotion: A Comprehensive Guide

The 4 Ps of Promotion: A Comprehensive Guide

The 4 Ps of promotion are a set of elements that combine to create a successful marketing strategy. These four elements,...

How to Make Promotions Fair and Effective in Your Company

How to Make Promotions Fair and Effective in Your Company

Career advancement is a process by which an employee of a company receives a greater share of their duties, a higher...

How to Achieve Profitability as an Agency

How to Achieve Profitability as an Agency

Do you want to be a successful marketing agency? It takes more than just writing a good copy, having a unique location,...

Which Career Has the Most Job Opportunities in South Africa?

Which Career Has the Most Job Opportunities in South Africa?

Kasi's Top 20 Profitable Business Ideas (Lucrative Municipal Business) are essential for any organization to establish...

How do i measure the success of my tiktok ads campaigns over time?

How do i measure the success of my tiktok ads campaigns over time?

If your brand is new to TikTok, statistics can take some guesswork out of your TikTok marketing strategy. Go to your...

15 In-Store Promotion Tactics to Increase Your Sales

15 In-Store Promotion Tactics to Increase Your Sales

In-store promotion is a marketing strategy that aims to attract people to the store and buy specific items that are part...

Where to Find the Most Job Opportunities in South Africa

Where to Find the Most Job Opportunities in South Africa

Are you looking for job opportunities in South Africa? Johannesburg is the city with the most job offers, followed by...

The Best Promotional Products Companies of 2020

The Best Promotional Products Companies of 2020

The pandemic has had a devastating effect on the world, with the United States and Europe still struggling to contain the ...

The Impact of Promotions on Customer Loyalty

The Impact of Promotions on Customer Loyalty

Promotions are an effective way to increase customer loyalty and spread the word about special pricing, rewards programs, ...

What Does a Promotion Business Do? A Comprehensive Guide

What Does a Promotion Business Do? A Comprehensive Guide

Promotion businesses are responsible for marketing and advertising a company or companies. They identify a target...

The Top 20 Digital Marketing Agencies in South Africa

The Top 20 Digital Marketing Agencies in South Africa

Digital marketing has become an integral part of the contemporary business ecosystem. South Africa is a huge market that...

Why Do Digital Marketing Agencies Fail?

Why Do Digital Marketing Agencies Fail?

The success of South African marketing companies is dependent on many factors, and unfortunately, failure is a common...

How Much Does It Cost to Hire a Professional Digital Marketing Agency in South Africa?

How Much Does It Cost to Hire a Professional Digital Marketing Agency in South Africa?

Are you looking to hire a professional digital marketing agency in South Africa? If so, you may be wondering how much it...

The Benefits of SEO for Your Business

The Benefits of SEO for Your Business

Search engine optimization (SEO) is a powerful tool for businesses of all sizes. It can help you reach more customers,...

How to Become a Brand Ambassador: A Comprehensive Guide

How to Become a Brand Ambassador: A Comprehensive Guide

Are you looking to become a brand ambassador? It's an exciting job that can be both fun and lucrative. But how do you get ...

Careers in Promotions and Events: What You Need to Know

Careers in Promotions and Events: What You Need to Know

Are you looking for a career in promotions and events? If you have a knack for creating immersive experiences and...

Can Brand Ambassadors Wear Other Brands?

Can Brand Ambassadors Wear Other Brands?

It is possible to become a brand ambassador for several companies, but branding a competitor's product or service is not...

What is Promotion Business Organization?

What is Promotion Business Organization?

Promotion is an essential part of any business organization. It is a way to spread the word about a company's brand,...

How do i optimize my budget and targeting options for my tiktok ads campaigns to get better results?

How do i optimize my budget and targeting options for my tiktok ads campaigns to get better results?

The first strategy for scaling up is to increase the advertising budget. First, create a TikTok Ads account and choose...

Do Brand Ambassadors Need to Pay? An Expert's Guide

Do Brand Ambassadors Need to Pay? An Expert's Guide

No, brand ambassadors don't normally have to pay. Usually, the company or group that hires them gives them the necessary...

The Benefits of Becoming a Brand Ambassador

The Benefits of Becoming a Brand Ambassador

Brand ambassadors are an invaluable asset to any business. They are the people who represent the company and its values,...

What is Johannesburg, South Africa Known For?

What is Johannesburg, South Africa Known For?

Johannesburg, the financial capital of South Africa, is home to the Johannesburg Stock Exchange (JSE), one of the top 20...

What is a Sales Promotion Job and How to Succeed in It?

What is a Sales Promotion Job and How to Succeed in It?

Sales promotion is a type of marketing strategy that focuses on increasing the demand for a particular product or...

How to Launch Your Own Digital Marketing Agency

How to Launch Your Own Digital Marketing Agency

Are you looking to start your own digital marketing agency? It can be a great way to make a living and help businesses...

What Does a Promotion and Event Assistant Do?

What Does a Promotion and Event Assistant Do?

Promotion assistants are responsible for a variety of administrative tasks in a marketing department. Their job duties...

Is a Marketing Agency Worth It? - A Comprehensive Guide

Is a Marketing Agency Worth It? - A Comprehensive Guide

Are you considering hiring a marketing agency to help you manage your business? It's a great idea, as it can free up time ...

Marketing Companies in South Africa: The Top 10 Agencies

Marketing Companies in South Africa: The Top 10 Agencies

Are you looking for the best marketing companies in South Africa? With the country's competitive business environment, it ...

How Retail Promotions Can Help Increase Your Sales

How Retail Promotions Can Help Increase Your Sales

A sales promotion is a marketing tactic used by retailers to drive sales. It involves offering buyers an offer that...

How to Become a Brand Ambassador in South Africa

How to Become a Brand Ambassador in South Africa

Becoming a brand ambassador in South Africa is an exciting opportunity to represent a company and its products or...

How do i track the performance of my tiktok ads campaigns over time?

How do i track the performance of my tiktok ads campaigns over time?

But how do you track the performance of a campaign on a TikTok ad account? The platform allows you to track TikTok ad...

How Can Promotion Companies Make Money?

How Can Promotion Companies Make Money?

Organizing and advertising events can be a time-consuming and expensive endeavor, so many business owners opt to work...

Korean Superstar IU Joins Gucci as Global Brand Ambassador

Korean Superstar IU Joins Gucci as Global Brand Ambassador

Korean superstar IU has been named as the new global ambassador for Gucci, joining the ranks of other renowned artists...

Why Sales Promotions are Essential for Business Growth

Why Sales Promotions are Essential for Business Growth

Sales promotions are an essential part of any business strategy, as they can help to differentiate a company from its...

What is the Average Salary of a Marketing Professional in South Africa?

What is the Average Salary of a Marketing Professional in South Africa?

Are you considering a career in marketing? If so, you may be wondering what the average salary of a marketing...

How Many Recruitment Agencies Are There in South Africa?

How Many Recruitment Agencies Are There in South Africa?

Interdot is an agile BBBEE Tier 1 human capital management company that specializes in contemporary, efficient and...

What is the Biggest Brand in South Africa?

What is the Biggest Brand in South Africa?

MTN has been the number one brand in South Africa for some time, according to the latest report from Brand Finance. Both...

Is it Better to Work for a Marketing Agency or In-House?

Is it Better to Work for a Marketing Agency or In-House?

When it comes to marketing, there are two main options: working in-house or with an external agency. Each has its own...

What Do Marketing Companies Do?

What Do Marketing Companies Do?

Marketing companies are external contractors that businesses of any size and in any industry can hire to create,...

What Are the Costs of Recruitment Agencies in South Africa?

What Are the Costs of Recruitment Agencies in South Africa?

Recruitment agencies are a valuable resource for employers looking to fill job gaps quickly and efficiently. The cost of...

The Highest Paying Jobs in South Africa

The Highest Paying Jobs in South Africa

The average salary in South Africa is around 277,464 ZAR per year, and if your annual salary is equal to or greater than...

How to Find Brand Ambassador Opportunities

How to Find Brand Ambassador Opportunities

Are you looking for ways to become a brand ambassador? If so, you're in luck! There are many ways to find brand...

How Many Ad Agencies Are Operating in the US?

How Many Ad Agencies Are Operating in the US?

Advertising is a major industry in the United States, with many agencies providing services to businesses and...

What Are the Responsibilities of an In-Store Promoter?

What Are the Responsibilities of an In-Store Promoter?

Sales promoters are trained professionals who specialize in raising product awareness and creating public interest. They...

How Much Can You Earn as a Marketing Agency Owner?

How Much Can You Earn as a Marketing Agency Owner?

Are you considering starting your own marketing agency in Cape Town? If so, you may be wondering how much you can expect...

What are the different ad formats available on tiktok ads and how can they be used effectively?

What are the different ad formats available on tiktok ads and how can they be used effectively?

The platform offers different formats of ads on TikTok, such as in-feed ads, most-viewed ads, brand acquisition ads and...

Advertising agency in south africa?

Advertising agency in south africa?

The idea that Power of 9 was born in Cape Town in 2004 is also the year that Facebook revitalizes social media,...

Can Digital Marketing Agencies Be Profitable?

Can Digital Marketing Agencies Be Profitable?

For companies in Johannesburg, both big and small, looking to boost their profitability, utilizing the services of...

How do i measure and analyze the success of my tiktok ads campaigns over time?

How do i measure and analyze the success of my tiktok ads campaigns over time?

If your brand is new to TikTok, statistics can take some guesswork out of your TikTok marketing strategy. Go to your...

Where to Find Free Job Advertising Opportunities

Where to Find Free Job Advertising Opportunities

Are you looking for ways to advertise your job openings without breaking the bank? There are plenty of free job...

Marketing agency in south africa?

Marketing agency in south africa?

Working in a long-term partnership, IMS offered digital services to support customers of a public relations company....

Who is the Nike Ambassador in South Africa?

Who is the Nike Ambassador in South Africa?

Itumeleng Khune, the goalkeeper of Kaizer Chiefs, is a Nike brand ambassador and recently got his hands on a new pair of...

The Three Main Objectives of Advertising: Positioning, Marketing Mix and Market Promotion

The Three Main Objectives of Advertising: Positioning, Marketing Mix and Market Promotion

Informative advertising is used to raise awareness of brands, products, services and ideas. The objectives of advertising ...

How Much Do Companies Spend on Advertising Annually?

How Much Do Companies Spend on Advertising Annually?

Advertising is an important part of any company's marketing strategy. It helps to create brand awareness and reach...

What are the Examples of Digital Activation?

What are the Examples of Digital Activation?

Digital activation is a powerful tool for businesses to reach their target audience and increase brand awareness. It...

What is Brand Activation and How Can It Help Your Business?

What is Brand Activation and How Can It Help Your Business?

Brand activation is a one-off, in-person event, experience, or interaction that helps to create an emotional connection...

How to Start a Successful Digital Marketing Agency in South Africa

How to Start a Successful Digital Marketing Agency in South Africa

Digital marketing is an ever-evolving field, and it's no surprise that more and more people are looking to start their...

What Makes South Africa Unique?

What Makes South Africa Unique?

South Africa is a country of incredible beauty and diversity, with a unique and fascinating history. From its stunning...

What is the Biggest Advertising Market in the World?

The United States is the leading global market in terms of advertising spending. The country has invested an estimated...

4 Promotion Strategies: A Comprehensive Guide

4 Promotion Strategies: A Comprehensive Guide

The 4 P's of marketing are place, price, product and promotion. By carefully integrating all of these marketing...

How to Start a Successful Digital Marketing Agency in South Africa

How to Start a Successful Digital Marketing Agency in South Africa

Are you looking to start a successful digital marketing agency in South Africa? If so, you'll need to have the necessary...

The Ultimate Guide to Promotion and Advertising Examples

The Ultimate Guide to Promotion and Advertising Examples

Promotion and advertising are two essential elements of any successful business. Promotion is a short-term activity that...

Why Digital Marketing Agencies Struggle to Succeed

Why Digital Marketing Agencies Struggle to Succeed

Digital marketing agencies, including promotions agencies in Johannesburg, are becoming increasingly popular as...

15 Examples of Successful Sales Promotions to Boost Your Business

15 Examples of Successful Sales Promotions to Boost Your Business

Sales promotions are a great way to attract new customers and increase sales. From flash sales to loyalty programs, there ...

The Benefits of In-Store Marketing for Retailers and CPGs

The Benefits of In-Store Marketing for Retailers and CPGs

In-store marketing is a powerful tool for retailers and CPGs to promote their products and services to customers. It...

15 Brands Looking for Brand Ambassadors in South Africa

15 Brands Looking for Brand Ambassadors in South Africa

Influencer markets are a great way for brands to manage their influencer marketing programs. However, most markets only...

How Much Do Brand Ambassadors Get Paid?

How Much Do Brand Ambassadors Get Paid?

Brand ambassadors are paid in a variety of ways, ranging from free products to hundreds of thousands of dollars a month....

How Much Does It Cost to Start a Promotion Company?

How Much Does It Cost to Start a Promotion Company?

Starting a promotion company requires significant brand and marketing knowledge, as well as a solid understanding of...

The 5 Promotional Strategies of the Promotional Mix

The 5 Promotional Strategies of the Promotional Mix

Advertising is a form of mass communication that is used to promote ideas, goods, and services by an identified sponsor....

What is an In-Store Promotion and How to Make the Most of It

What is an In-Store Promotion and How to Make the Most of It

In-store promotions are a highly effective marketing tactic designed to attract customers to physical stores and build...

Understanding South Africa's Diplomatic Missions and Celebrations

Understanding South Africa's Diplomatic Missions and Celebrations

South Africa is a country with a rich heritage, diversity, and history. To celebrate this, the Department of Sports, Arts ...

The Three Purposes of Promotion in Marketing

The Three Purposes of Promotion in Marketing

Promotion is an essential element of the marketing mix, and it is used to inform the target audience of the relative...

How to Get a Job in Promotion Marketing: A Guide for Beginners

How to Get a Job in Promotion Marketing: A Guide for Beginners

Are you looking to break into the world of promotion marketing? If so, you’ve come to the right place. This guide will...

5 Benefits of Promotion: Why You Should Invest in Promotional Products

5 Benefits of Promotion: Why You Should Invest in Promotional Products

Customer loyalty is more than just providing excellent products and services. People keep desk accessories for an average ...

The Best Job Opportunities in South Africa: A Comprehensive Guide

The Best Job Opportunities in South Africa: A Comprehensive Guide

The South African economy is slowly but surely starting to recover from the effects of COVID-19, and jobseekers in the...

What is Pride Promotions Company All About?

What is Pride Promotions Company All About?

Pride Promotions is a company that specializes in direct and in-person sales through event-based marketing and retail...

The Benefits of In-Store Promotion: How to Make the Most of It

The Benefits of In-Store Promotion: How to Make the Most of It

In-store promotion is an effective marketing tactic that can help businesses increase revenue, build brand awareness, and ...

Which City in South Africa Has the Most Job Opportunities?

Which City in South Africa Has the Most Job Opportunities?

Are you looking for a job in South Africa? If so, you may be wondering which city offers the most opportunities....

Careers in Promotion: An Expert's Guide

Careers in Promotion: An Expert's Guide

In the modern world, many marketing efforts are focused on online presence. This is beneficial for job seekers looking...

The Benefits of In-Store Promotion for Your Business

The Benefits of In-Store Promotion for Your Business

In-store promotions are an essential part of any successful marketing plan. They help to distinguish your brand from the...

The Highest Paying Jobs in South Africa: A Comprehensive Guide

The Highest Paying Jobs in South Africa: A Comprehensive Guide

Are you looking for a career change or just starting out in the job market? Knowing the highest-paying jobs in South...

15 Strategies to Promote Your Business and Increase Sales

15 Strategies to Promote Your Business and Increase Sales

In business, promotion is any communication that tries to influence people to buy products or services. Companies promote ...

What Do Event Marketing Managers Do?

What Do Event Marketing Managers Do?

Event marketing managers are responsible for overseeing the development and execution of events that promote a company,...

How Much Does It Cost to Hire a Brand Ambassador?

How Much Does It Cost to Hire a Brand Ambassador?

Are you looking to hire a brand ambassador for your business? Brand ambassadors are an effective way to promote your...

How Brand Ambassadors Can Help Small Businesses Grow

How Brand Ambassadors Can Help Small Businesses Grow

Small businesses can benefit greatly from having brand ambassadors on their side. Brand ambassadors are people who...

Real Promotions

Real Promotions

Real PromotionsNavigating the world of brand promotions can be tricky. If you've heard about Real Promotions,...

Is it Profitable to Start a Digital Marketing Agency?

Is it Profitable to Start a Digital Marketing Agency?

Starting a digital marketing agency is a great way to make money and increase profits, especially when it comes to...

How Much Do Digital Marketing Agencies Charge?

How Much Do Digital Marketing Agencies Charge?

Many SEO companies in South Africa, including agencies, have a standard practice of charging a management fee for their...

5 Promotional Strategies to Increase Your Brand's Visibility

5 Promotional Strategies to Increase Your Brand's Visibility

Promotion strategies are the plans and tactics implemented by brands that want to promote themselves in the market and...

Understanding the 4 Major Types of Promotion

Understanding the 4 Major Types of Promotion

Promotion is an essential part of any successful business strategy. It is the process of informing, persuading, and...

How Much Can You Earn as a Brand Ambassador?

How Much Can You Earn as a Brand Ambassador?

Are you looking for a way to make money while promoting a product or service you love? Becoming a brand ambassador may be ...

Marketing and Promotion Jobs: What You Need to Know

Marketing and Promotion Jobs: What You Need to Know

Are you looking for a job in marketing and promotion? If so, you're in luck! There are many different types of jobs...

How Do Marketing Agencies Get Paid?

How Do Marketing Agencies Get Paid?

Marketing agencies make money by providing valuable services to their customers. This can be done in a variety of ways,...

Which Field Has the Most Job Opportunities in South Africa?

Which Field Has the Most Job Opportunities in South Africa?

The IT, business &, administration and finance sectors are the most sought-after industries in South Africa, according to ...

What are the different ad formats available on tiktok ads?

What are the different ad formats available on tiktok ads?

TikTok has different ad formats that encourage participation. The platform offers different formats of TikTok ads, such...