Esther Woodcock

Esther Woodcock

Esther has been in Marketing field for 15 years

47 Articles Written
The Benefits of Promotions and Advertising for Businesses

The Benefits of Promotions and Advertising for Businesses

Promotions and advertising are essential components of a successful business. They help differentiate a company from its...

Do Luxury Brand Ambassadors Get Paid?

Do Luxury Brand Ambassadors Get Paid?

The role of Lyft brand ambassadors has shifted from social media campaigns to the streets. With Lyft, there is the...

The Ultimate Guide to Promotion and Advertising Examples

The Ultimate Guide to Promotion and Advertising Examples

Promotion and advertising are two essential elements of any successful business. Promotion is a short-term activity that...

How to Start a Promotions Company in South Africa

How to Start a Promotions Company in South Africa

Starting a promotions company in South Africa is a great way to get your business off the ground. To do so, you'll need...

The Three Purposes of Promotion in Marketing

The Three Purposes of Promotion in Marketing

Promotion is an essential element of the marketing mix, and it is used to inform the target audience of the relative...

The Impact of Promotions on Customer Loyalty

The Impact of Promotions on Customer Loyalty

Promotions are an effective way to increase customer loyalty and spread the word about special pricing, rewards programs, ...

Which City in South Africa Has the Most Job Opportunities?

Which City in South Africa Has the Most Job Opportunities?

Are you looking for a job in South Africa? If so, you may be wondering which city offers the most opportunities....

Why Sales Promotions are Essential for Business Growth

Why Sales Promotions are Essential for Business Growth

Sales promotions are an essential part of any business strategy, as they can help to differentiate a company from its...

Korean Superstar IU Joins Gucci as Global Brand Ambassador

Korean Superstar IU Joins Gucci as Global Brand Ambassador

Korean superstar IU has been named as the new global ambassador for Gucci, joining the ranks of other renowned artists...

What is an In-Store Promotion and How to Make the Most of It

What is an In-Store Promotion and How to Make the Most of It

In-store promotions are a highly effective marketing tactic designed to attract customers to physical stores and build...

5 Promotional Tools to Reach Your Target Audience

5 Promotional Tools to Reach Your Target Audience

Marketing is a complex process that requires a combination of four elements to be successful. Promotion is one of these...

What are the Most Lucrative Jobs in South Africa?

What are the Most Lucrative Jobs in South Africa?

The digital age has made IT specialists highly sought after in recent years. Software developers are in demand in many...

Where to Find the Most Job Opportunities in South Africa

Where to Find the Most Job Opportunities in South Africa

Are you looking for job opportunities in South Africa? Johannesburg is the city with the most job offers, followed by...

Can Brand Ambassadors Wear Other Brands?

Can Brand Ambassadors Wear Other Brands?

It is possible to become a brand ambassador for several companies, but branding a competitor's product or service is not...

Do Marketing Agencies Really Work?

Do Marketing Agencies Really Work?

Do you ever hear this question if you work for a marketing agency? It's no surprise, as the advertising industry has...

The Benefits of In-Store Marketing for Retailers and CPGs

The Benefits of In-Store Marketing for Retailers and CPGs

In-store marketing is a powerful tool for retailers and CPGs to promote their products and services to customers. It...

15 Examples of Successful Sales Promotions to Boost Your Business

15 Examples of Successful Sales Promotions to Boost Your Business

Sales promotions are a great way to attract new customers and increase sales. From flash sales to loyalty programs, there ...

How Much Can You Earn as a Digital Marketing Agency?

How Much Can You Earn as a Digital Marketing Agency?

The average marketing agency can expect to make a net profit margin of between 6 and 10 percent, with digital agencies...

How Much Does It Cost to Hire a Professional Digital Marketing Agency in South Africa?

How Much Does It Cost to Hire a Professional Digital Marketing Agency in South Africa?

Are you looking to hire a professional digital marketing agency in South Africa? If so, you may be wondering how much it...

How Many Advertising Jobs Are There in the US?

How Many Advertising Jobs Are There in the US?

Are you considering a career in advertising? If so, you may be wondering how many advertising jobs are available in the...

Do Brand Ambassadors Need to Pay? An Expert's Guide

Do Brand Ambassadors Need to Pay? An Expert's Guide

No, brand ambassadors don't normally have to pay. Usually, the company or group that hires them gives them the necessary...

5 Types of Promotion: A Comprehensive Guide

5 Types of Promotion: A Comprehensive Guide

Promotion is an essential part of any successful business strategy. There are five main types of promotion that can be...

The Three Main Objectives of Advertising: Positioning, Marketing Mix and Market Promotion

The Three Main Objectives of Advertising: Positioning, Marketing Mix and Market Promotion

Informative advertising is used to raise awareness of brands, products, services and ideas. The objectives of advertising ...

What Types of Agencies Specialize in Promotions?

What Types of Agencies Specialize in Promotions?

Promotions, Experiential Marketing and Shopper Marketing are three types of agencies that specialize in helping...

The Highest Paying Jobs in South Africa

The Highest Paying Jobs in South Africa

The average salary in South Africa is around 277,464 ZAR per year, and if your annual salary is equal to or greater than...

How to Start a Profitable Digital Marketing Agency in South Africa

How to Start a Profitable Digital Marketing Agency in South Africa

Are you looking to start a digital marketing agency in South Africa? With the right knowledge and skills, you can create...

How to Start a Successful Digital Marketing Agency in South Africa

How to Start a Successful Digital Marketing Agency in South Africa

Digital marketing is an ever-evolving field, and it's no surprise that more and more people are looking to start their...

The Benefits of Becoming a Brand Ambassador

The Benefits of Becoming a Brand Ambassador

Brand ambassadors are an invaluable asset to any business. They are the people who represent the company and its values,...

The Benefits of Becoming a Brand Ambassador in South Africa

The Benefits of Becoming a Brand Ambassador in South Africa

Are you looking to become a brand ambassador in South Africa? This is an exciting opportunity to represent a fashion...

Unlocking Job Opportunities in South Africa with Digital Marketing

Unlocking Job Opportunities in South Africa with Digital Marketing

South Africa is a country of immense potential, with a wealth of natural resources, minerals and mines, and a thriving...

What is Promotion? A Comprehensive Guide to Understanding the Concept

What is Promotion? A Comprehensive Guide to Understanding the Concept

Promotion is a broad term that encompasses all the ways a company can attempt to increase the visibility of its products, ...

How Many Recruitment Agencies Are There in South Africa?

How Many Recruitment Agencies Are There in South Africa?

Interdot is an agile BBBEE Tier 1 human capital management company that specializes in contemporary, efficient and...

What Do Event Marketing Managers Do?

What Do Event Marketing Managers Do?

Event marketing managers are responsible for overseeing the development and execution of events that promote a company,...

The Best Promotional Products Companies of 2020

The Best Promotional Products Companies of 2020

The pandemic has had a devastating effect on the world, with the United States and Europe still struggling to contain the ...

How Can Promotion Companies Make Money?

How Can Promotion Companies Make Money?

Organizing and advertising events can be a time-consuming and expensive endeavor, so many business owners opt to work...

Is Marketing a Good Career in South Africa?

Is Marketing a Good Career in South Africa?

Marketing is a great career opportunity for those who want to find a profession that offers many benefits and...

What are the best strategies for creating successful tiktok ads campaigns?

What are the best strategies for creating successful tiktok ads campaigns?

Be brief when using the TikTok platform. While you can create an ad that's up to 60 seconds long, the most impactful one...

What are the Most Iconic Things South Africa is Known For?

What are the Most Iconic Things South Africa is Known For?

South Africa is a country with a rich and diverse culture, history, and natural beauty. From its iconic Table Mountain to ...

The Ultimate Guide to Different Types of Promotions

The Ultimate Guide to Different Types of Promotions

Promotions are an essential part of any successful marketing strategy. Whether you're looking to increase sales, build...

What Makes South Africa Unique?

What Makes South Africa Unique?

South Africa is a country of incredible beauty and diversity, with a unique and fascinating history. From its stunning...