Esther Woodcock

Esther Woodcock

Esther has been in Marketing field for 15 years

107 Articles Written
Careers in Promotion: An Expert's Guide

Careers in Promotion: An Expert's Guide

In the modern world, many marketing efforts are focused on online presence. This is beneficial for job seekers looking...

The 4 Ps of Promotion: A Comprehensive Guide

The 4 Ps of Promotion: A Comprehensive Guide

The 4 Ps of promotion are a set of elements that combine to create a successful marketing strategy. These four elements,...

15 Examples of Successful Sales Promotions to Boost Your Business

15 Examples of Successful Sales Promotions to Boost Your Business

Sales promotions are a great way to attract new customers and increase sales. From flash sales to loyalty programs, there ...

The Best Job Opportunities in South Africa: A Comprehensive Guide

The Best Job Opportunities in South Africa: A Comprehensive Guide

The South African economy is slowly but surely starting to recover from the effects of COVID-19, and jobseekers in the...

The Benefits of Becoming a Brand Ambassador

The Benefits of Becoming a Brand Ambassador

Brand ambassadors are an invaluable asset to any business. They are the people who represent the company and its values,...

How Do Marketing Agencies Make Money?

How Do Marketing Agencies Make Money?

Marketing agencies make money in a variety of ways. They can take a percentage of a company's sales, or they can be paid...

What the Digital Marketing Landscape in South Africa Looks Like Now and in the Future

What the Digital Marketing Landscape in South Africa Looks Like Now and in the Future

Digital marketing in South Africa has seen a remarkable growth of 35%, surpassing the global growth rate of 10%. This is...

How to Start a Promotions Company in South Africa

How to Start a Promotions Company in South Africa

Starting a promotions company in South Africa is a great way to get your business off the ground. To do so, you'll need...

4 Promotion Strategies: A Comprehensive Guide

4 Promotion Strategies: A Comprehensive Guide

The 4 P's of marketing are place, price, product and promotion. By carefully integrating all of these marketing...

How to Become a Successful Brand Ambassador and Get Paid

How to Become a Successful Brand Ambassador and Get Paid

Becoming a brand ambassador is a great way to get paid for promoting a product or service. It's a big job, and requires a ...

How to Become a Brand Ambassador in South Africa

How to Become a Brand Ambassador in South Africa

Becoming a brand ambassador in South Africa is an exciting opportunity to represent a company and its products or...

Marketing agency in south africa?

Marketing agency in south africa?

Working in a long-term partnership, IMS offered digital services to support customers of a public relations company....

Top 20 Digital Marketing Agencies in South Africa

Top 20 Digital Marketing Agencies in South Africa

Working in a long-term partnership, IMS offered digital services to support customers of a public relations company....

How Much Can You Earn as a Brand Ambassador?

How Much Can You Earn as a Brand Ambassador?

Are you looking for a way to make money while promoting a product or service you love? Becoming a brand ambassador may be ...

How Much Does It Cost to Start a Promotion Company?

How Much Does It Cost to Start a Promotion Company?

Starting a promotion company requires significant brand and marketing knowledge, as well as a solid understanding of...

The Ultimate Guide to Different Types of Promotions

The Ultimate Guide to Different Types of Promotions

Promotions are an essential part of any successful marketing strategy. Whether you're looking to increase sales, build...

Where to Advertise Jobs Locally: A Comprehensive Guide

Where to Advertise Jobs Locally: A Comprehensive Guide

Are you looking for the best places to advertise jobs locally? With the rise of digital job boards, it can be difficult...

Korean Superstar IU Joins Gucci as Global Brand Ambassador

Korean Superstar IU Joins Gucci as Global Brand Ambassador

Korean superstar IU has been named as the new global ambassador for Gucci, joining the ranks of other renowned artists...

Do Luxury Brand Ambassadors Get Paid?

Do Luxury Brand Ambassadors Get Paid?

The role of Lyft brand ambassadors has shifted from social media campaigns to the streets. With Lyft, there is the...

In-Store Promotion: Strategies, Examples and Benefits

In-Store Promotion: Strategies, Examples and Benefits

In-store promotion is a marketing strategy used by both retail and service companies to drive traffic to the store and...

What Are the Job Opportunities in South Africa?

What Are the Job Opportunities in South Africa?

Are you looking for a job in South Africa? If so, you're in luck! South Africa is a growing economy with many...

Is a Marketing Agency Worth It? - A Comprehensive Guide

Is a Marketing Agency Worth It? - A Comprehensive Guide

Are you considering hiring a marketing agency to help you manage your business? It's a great idea, as it can free up time ...

7 Benefits of Promotion: How to Reach More People and Create Brand Memorability

7 Benefits of Promotion: How to Reach More People and Create Brand Memorability

Promotion is an essential part of any business strategy, as it helps entrepreneurs reach more people with the same...

What is Pride Promotions Company All About?

What is Pride Promotions Company All About?

Pride Promotions is a company that specializes in direct and in-person sales through event-based marketing and retail...

How to Make Money as a Marketing Agency

How to Make Money as a Marketing Agency

Do you want to know how to make money as a marketing agency? The average marketing agency can make a net profit margin...

Which Career Has the Most Job Opportunities in South Africa?

Which Career Has the Most Job Opportunities in South Africa?

Kasi's Top 20 Profitable Business Ideas (Lucrative Municipal Business) are essential for any organization to establish...

What is Promotion Business Organization?

What is Promotion Business Organization?

Promotion is an essential part of any business organization. It is a way to spread the word about a company's brand,...

The Benefits of In-Store Promotions for Retailers

The Benefits of In-Store Promotions for Retailers

In-store promotion is a powerful marketing strategy that can help retailers attract customers to their physical stores...

The 10 Biggest Advertising Markets in the World

The 10 Biggest Advertising Markets in the World

Advertising is a powerful tool for businesses to reach their target audiences and promote their products and services....

What is the Average Salary of a Marketing Professional in South Africa?

What is the Average Salary of a Marketing Professional in South Africa?

Are you considering a career in marketing? If so, you may be wondering what the average salary of a marketing...

The Benefits of In-Store Promotion: How to Make the Most of It

The Benefits of In-Store Promotion: How to Make the Most of It

In-store promotion is an effective marketing tactic that can help businesses increase revenue, build brand awareness, and ...

How Much Do Brand Ambassadors Get Paid on Instagram?

How Much Do Brand Ambassadors Get Paid on Instagram?

The answer to the question of how much brand ambassadors get paid on Instagram is both yes and no. While cash payment is...

How to Make Promotions Fair and Effective in Your Company

How to Make Promotions Fair and Effective in Your Company

Career advancement is a process by which an employee of a company receives a greater share of their duties, a higher...

What is Marketing Activation and How Does it Work?

What is Marketing Activation and How Does it Work?

Marketing activation is the process of executing campaigns, events, and experiences that create awareness of your brand....

How Much Do Brand Ambassadors Get Paid?

How Much Do Brand Ambassadors Get Paid?

Brand ambassadors are paid in a variety of ways, ranging from free products to hundreds of thousands of dollars a month....

Understanding the 4 Major Types of Promotion

Understanding the 4 Major Types of Promotion

Promotion is an essential part of any successful business strategy. It is the process of informing, persuading, and...

How Retail Promotions Can Help Increase Your Sales

How Retail Promotions Can Help Increase Your Sales

A sales promotion is a marketing tactic used by retailers to drive sales. It involves offering buyers an offer that...

The Ultimate Guide to Promotion and Advertising Examples

The Ultimate Guide to Promotion and Advertising Examples

Promotion and advertising are two essential elements of any successful business. Promotion is a short-term activity that...

How Much Money Can a Brand Ambassador Earn?

How Much Money Can a Brand Ambassador Earn?

Becoming a brand ambassador is a big job for people who really love a company or product. Brand ambassadors are the...

What Do Event Marketing Managers Do?

What Do Event Marketing Managers Do?

Event marketing managers are responsible for overseeing the development and execution of events that promote a company,...

Is it Better to Work for a Marketing Agency or In-House?

Is it Better to Work for a Marketing Agency or In-House?

When it comes to marketing, there are two main options: working in-house or with an external agency. Each has its own...

How Much Do Digital Marketing Agencies Charge?

How Much Do Digital Marketing Agencies Charge?

Most companies and agencies, regardless of margins or other tricks, charge a management fee for search marketing. This...

Can Brand Ambassadors Wear Other Brands?

Can Brand Ambassadors Wear Other Brands?

It is possible to become a brand ambassador for several companies, but branding a competitor's product or service is not...

How to Become a Brand Ambassador: A Comprehensive Guide

How to Become a Brand Ambassador: A Comprehensive Guide

Are you looking to become a brand ambassador? It's an exciting job that can be both fun and lucrative. But how do you get ...

Understanding South Africa's Diplomatic Missions and Celebrations

Understanding South Africa's Diplomatic Missions and Celebrations

South Africa is a country with a rich heritage, diversity, and history. To celebrate this, the Department of Sports, Arts ...

The Benefits of In-Store Promotions for Your Business

The Benefits of In-Store Promotions for Your Business

In-store promotions are a great way for manufacturers, merchants, and buyers to establish direct contact with customers....

The Highest Paying Jobs in South Africa: What Job Makes You Rich?

The Highest Paying Jobs in South Africa: What Job Makes You Rich?

Are you looking for the highest paying jobs in South Africa? With the country's economy on the rise, there are plenty of...

How much profit do marketing agencies make?

How much profit do marketing agencies make?

The average marketing agency makes a net profit margin between 6 and 10 percent, and digital agencies report even higher...

Where to Find Free Job Advertising Opportunities

Where to Find Free Job Advertising Opportunities

Are you looking for ways to advertise your job openings without breaking the bank? There are plenty of free job...

What are the Examples of Digital Activation?

What are the Examples of Digital Activation?

Digital activation is a powerful tool for businesses to reach their target audience and increase brand awareness. It...

What is the Biggest Brand in South Africa?

What is the Biggest Brand in South Africa?

MTN has been the number one brand in South Africa for some time, according to the latest report from Brand Finance. Both...

What Types of Agencies Specialize in Promotions?

What Types of Agencies Specialize in Promotions?

Promotions, Experiential Marketing and Shopper Marketing are three types of agencies that specialize in helping...

What are the Objectives of In-Store Promotions?

What are the Objectives of In-Store Promotions?

Sales promotion is a powerful tool to increase sales volume. It is used by producers to encourage current customers to...

Which City in South Africa Offers the Most Job Opportunities?

Which City in South Africa Offers the Most Job Opportunities?

Are you looking for a job in South Africa? If so, you may be wondering which city offers the most job opportunities....

Advertising agency in south africa?

Advertising agency in south africa?

The idea that Power of 9 was born in Cape Town in 2004 is also the year that Facebook revitalizes social media,...

What is a Sales Promotion Job and How to Succeed in It?

What is a Sales Promotion Job and How to Succeed in It?

Sales promotion is a type of marketing strategy that focuses on increasing the demand for a particular product or...

Is Digital Marketing in Demand in South Africa?

Is Digital Marketing in Demand in South Africa?

Like many other countries in the world, South Africa is also experiencing a high demand for trained digital marketers....

The Benefits of Promotions and Advertising for Businesses

The Benefits of Promotions and Advertising for Businesses

Promotions and advertising are essential components of a successful business. They help differentiate a company from its...

Can Digital Marketing Agencies Be Profitable?

Can Digital Marketing Agencies Be Profitable?

For companies of any size that want to become profitable, digital marketing is a great way to reach their online...

Is starting a marketing agency worth it?

Is starting a marketing agency worth it?

Creating an agency makes it possible to achieve bigger projects, higher profits and better clients. It means being able...

How Do Marketing Agencies Get Paid?

How Do Marketing Agencies Get Paid?

Marketing agencies make money by providing valuable services to their customers. This can be done in a variety of ways,...

What are the Most Iconic Things South Africa is Known For?

What are the Most Iconic Things South Africa is Known For?

South Africa is a country with a rich and diverse culture, history, and natural beauty. From its iconic Table Mountain to ...

Marketing Companies in South Africa: The Top 10 Agencies

Marketing Companies in South Africa: The Top 10 Agencies

Are you looking for the best marketing companies in South Africa? With the country's competitive business environment, it ...

How to Start a Successful Promotions Company

How to Start a Successful Promotions Company

Starting a successful promotions company requires a combination of business acumen, an outgoing personality, and...

Why Do Digital Marketing Agencies Fail?

Why Do Digital Marketing Agencies Fail?

The success of a digital marketing agency is dependent on many factors, and unfortunately, failure is a common...

What Are the Costs of Recruitment Agencies in South Africa?

What Are the Costs of Recruitment Agencies in South Africa?

Recruitment agencies are a valuable resource for employers looking to fill job gaps quickly and efficiently. The cost of...

Why Digital Marketing Agencies Struggle to Succeed

Why Digital Marketing Agencies Struggle to Succeed

Digital marketing agencies are becoming increasingly popular as businesses look for ways to reach their target audiences. ...

The Top 20 Digital Marketing Agencies in South Africa

The Top 20 Digital Marketing Agencies in South Africa

Digital marketing has become an integral part of the contemporary business ecosystem. South Africa is a huge market that...

What is Brand Activation and How Can It Help Your Business?

What is Brand Activation and How Can It Help Your Business?

Brand activation is a one-off, in-person event, experience, or interaction that helps to create an emotional connection...

Is Marketing a Good Career in South Africa?

Is Marketing a Good Career in South Africa?

Marketing is a great career opportunity for those who want to find a profession that offers many benefits and...

How to Find a Job in South Africa: A Comprehensive Guide

How to Find a Job in South Africa: A Comprehensive Guide

Are you looking for a job in South Africa? It can be a daunting task, especially if you are a foreigner. But don't worry, ...

The Three Main Objectives of Advertising: Positioning, Marketing Mix and Market Promotion

The Three Main Objectives of Advertising: Positioning, Marketing Mix and Market Promotion

Informative advertising is used to raise awareness of brands, products, services and ideas. The objectives of advertising ...

How Many Web Agencies Are There in the US?

How Many Web Agencies Are There in the US?

Are you looking for a digital agency to help you with your business needs? If so, you may be wondering how many web...

5 Promotional Strategies to Increase Your Brand's Visibility

5 Promotional Strategies to Increase Your Brand's Visibility

Promotion strategies are the plans and tactics implemented by brands that want to promote themselves in the market and...

Which City in South Africa Has the Most Job Opportunities?

Which City in South Africa Has the Most Job Opportunities?

Are you looking for a job in South Africa? If so, you may be wondering which city offers the most opportunities....

The Benefits of Becoming a Brand Ambassador in South Africa

The Benefits of Becoming a Brand Ambassador in South Africa

Are you looking to become a brand ambassador in South Africa? This is an exciting opportunity to represent a fashion...

What is a Promotions Company and How to Start One

What is a Promotions Company and How to Start One

A promotions company is an entity responsible for marketing and advertising a company or companies. It covers a wide...

What Are the Responsibilities of an In-Store Promoter?

What Are the Responsibilities of an In-Store Promoter?

Sales promoters are trained professionals who specialize in raising product awareness and creating public interest. They...

Careers in Promotions and Events: What You Need to Know

Careers in Promotions and Events: What You Need to Know

Are you looking for a career in promotions and events? If you have a knack for creating immersive experiences and...

How Many Ad Agencies Are Operating in the US?

How Many Ad Agencies Are Operating in the US?

Advertising is a major industry in the United States, with many agencies providing services to businesses and...

Marketing and Promotion Jobs: What You Need to Know

Marketing and Promotion Jobs: What You Need to Know

Are you looking for a job in marketing and promotion? If so, you're in luck! There are many different types of jobs...

15 Brands Looking for Brand Ambassadors in South Africa

15 Brands Looking for Brand Ambassadors in South Africa

Influencer markets are a great way for brands to manage their influencer marketing programs. However, most markets only...

What Makes South Africa Unique?

What Makes South Africa Unique?

South Africa is a country of incredible beauty and diversity, with a unique and fascinating history. From its stunning...

What is South Africa Famous For?

What is South Africa Famous For?

South Africa is renowned for its stunning landscapes, unique wildlife, and vibrant culture. Cape Town, the original city...

Are Marketing Jobs in High Demand in South Africa?

Are Marketing Jobs in High Demand in South Africa?

The digital marketing industry is booming in Africa, and South Africa is no exception. With the ever-increasing use of...

How to Achieve Profitability as an Agency

How to Achieve Profitability as an Agency

Do you want to be a successful marketing agency? It takes more than just writing a good copy, having a unique location,...

How Much Do Companies Spend on Advertising Annually?

How Much Do Companies Spend on Advertising Annually?

Advertising is an important part of any company's marketing strategy. It helps to create brand awareness and reach...

The Highest Paying Jobs in South Africa

The Highest Paying Jobs in South Africa

The average salary in South Africa is around 277,464 ZAR per year, and if your annual salary is equal to or greater than...

What is Brand Activation and What are Some Examples?

What is Brand Activation and What are Some Examples?

Brand activation is a marketing strategy that focuses on engaging consumers with a brand. It is a way for companies to...

The Benefits of In-Store Marketing for Retailers and CPGs

The Benefits of In-Store Marketing for Retailers and CPGs

In-store marketing is a powerful tool for retailers and CPGs to promote their products and services to customers. It...

The 5 Promotional Strategies of the Promotional Mix

The 5 Promotional Strategies of the Promotional Mix

Advertising is a form of mass communication that is used to promote ideas, goods, and services by an identified sponsor....

How Much Does It Cost to Hire a Brand Ambassador?

How Much Does It Cost to Hire a Brand Ambassador?

Are you looking to hire a brand ambassador for your business? Brand ambassadors are an effective way to promote your...

What Does a Promotion and Event Assistant Do?

What Does a Promotion and Event Assistant Do?

Promotion assistants are responsible for a variety of administrative tasks in a marketing department. Their job duties...

Understanding the 4 Types of Promotion in Marketing

Understanding the 4 Types of Promotion in Marketing

Marketing promotion is an essential element of the marketing mix or the 4P marketing model, along with product or product ...

Exploring Expanding Brands in South Africa

Exploring Expanding Brands in South Africa

Expanding Branding is an activation agency that specializes in executing brand plans to reach specific target audiences....

What is Promotion? A Comprehensive Guide to Understanding the Concept

What is Promotion? A Comprehensive Guide to Understanding the Concept

Promotion is a broad term that encompasses all the ways a company can attempt to increase the visibility of its products, ...

The Highest Paying Jobs in South Africa: A Comprehensive Guide

The Highest Paying Jobs in South Africa: A Comprehensive Guide

Are you looking for a career change or just starting out in the job market? Knowing the highest-paying jobs in South...

Why Sales Promotions are Essential for Business Growth

Why Sales Promotions are Essential for Business Growth

Sales promotions are an essential part of any business strategy, as they can help to differentiate a company from its...

How Much Can You Earn as a Digital Marketing Agency?

How Much Can You Earn as a Digital Marketing Agency?

The average marketing agency can expect to make a net profit margin of between 6 and 10 percent, with digital agencies...

The Three Purposes of Promotion in Marketing

The Three Purposes of Promotion in Marketing

Promotion is an essential element of the marketing mix, and it is used to inform the target audience of the relative...