What are the different ad formats available on tiktok ads?

TikTok has different ad formats that encourage participation. The platform offers different formats of TikTok ads, such as feed ads, ads with a larger audience, brand acquisition ads and challenges with branded hashtags. These ad formats facilitate better engagement among users. TikTok's standard ad format is probably the most familiar to advertisers.

The ads included in the feed are embedded in the user's For You feed. Video ads play automatically and allow users to like, comment, share and follow. LowerMyBills, a mortgage company, used ads in the feed and an instant TikTok page to help reach more users looking to refinance their mortgages. With content that seemed native to the platform, TikTok states that the campaign caused a 20% decrease in CPA compared to the ads on the brand's platform, which did not incorporate the TikTok instant page.

Like TopView ads, Brand Takeover ads are full-screen ads that can be static or dynamic images that are shown to users when they open the application. Users only see one Brand Takeover ad per day. Some of these ads even used videos from participating creators as advertising creativity. TikTok noted that “the community submitted more than 167,000 videos for the challenge, generating 179 million video views.

Understand the performance and effectiveness of your campaign with measurement solutions to support your marketing objectives. In fact, TikTok recently released a report that reveals the power of creator-based ads. From improved brand recall and engagement to view rates, TikTok ads with creators had an 83% higher engagement rate than ads without creators (12%). Brands that create these types of TikTok ads can include a call-to-action button that links to a landing page.

If your goal is to generate traffic or sales from TikTok, In-Feed ads may be the solution. Spark ads allow brands to promote their current TikTok content and user videos instead of creating a video from scratch. Like In-Feed ads, these ads look and feel like organic content. This is because they appear in the feed without interrupting the scrolling experience.

But unlike In-Feed ads, Spark ads can link to a TikTok account instead of just a landing page. Since these ads are attributed to a real TikTok account, viewers can visit the original poster directly. That said, Spark ads can include a call-to-action button that directs viewers to a landing page instead of an account page. Viewers can also tap the music icon in the ad to view that song's audio page (and use it on future TikToks).

These “video first” ads last 60 seconds and appear immediately after someone opens the TikTok app. If you're looking for perfect ads that look organic, TopView ads probably aren't your best option. This is because they can disrupt the user experience. Along with its length, TopView is one of the most “traditional” video ads on TikTok because they look commercial.

These full-screen ads appear in the FYP immediately after someone opens TikTok. They are created with 3- to 5-second videos (or 3-second images) that direct viewers to a Hashtag Challenge or landing page. Brands can choose either option depending on the objective of their campaign. To say that the campaign was a success would be an understatement.

In fact, nearly 350,000 TikTok users contributed to the challenge, which garnered more than 1 billion views at the time. Did you know that TikTok ads with funny touches are 24% more likely to be seen in their entirety?. Video ads appear in both the For You feed and in the news feed, and can be uploaded to. mp4,.

move,. mpeg, or. avi format. While business users can upload video ads of up to 60 seconds in length, TikTok recommends durations of 9 to 15 seconds for optimal interaction.

Video ads have all the features of standard user content, including audio clips, effects, and transitions. The best practice is to use this ad format together with the other formats available on TikTok to offer you the broadest and most profound reach. TikTok's ad manager allows you to assign a daily or lifetime budget to your ads, set start and end dates, or set them to run continuously. These ads allow users to like, comment, share, follow and record videos with the same sound as TikTok.

Unleash your creativity with solutions designed to help you create content and ads specifically for the TikTok community. Many of the best practices for creating TikTok ads are similar to those for creating a successful campaign on any platform. While these posts aren't exactly a type of TikTok ad, your brand can still partner with creators to achieve your advertising goals. Targeting a wide audience also allows the TikTok algorithm to know which demographics best respond to the content of your ad, so you can reduce your segmentation later on as your brand evolves.

TikTok recommends automated creative optimization for smaller or less experienced brands, as it prevents marketers from spending time and resources modifying ads to adjust performance. Both commercials showed popular TikTok creators disguised as the famous KFC mascot, Colonel Sanders, introducing viewers to the new sandwich. The Shopify integration allows brands (who are also Shopify merchants) to connect their TikTok and Shopify business accounts, creating “purchasable” ads that users can view within the app. It's worth keeping in mind that ads with images are only shown on TikTok's news apps and won't appear on the TikTok app itself.

This ad format allows your video ad to last up to 60 seconds, offering an immersive viewing experience without any other competing content. But before we get into the details, keep in mind that creators can improve performance on all types of TikTok ads. .

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years