Digital activation is a powerful tool for businesses to reach their target audience and increase brand awareness. It involves using digital channels such as paid social media, display, paid search, native and CTV to promote a product or service. It is important to note that digital activation is not as simple as just launching a logo on a social media feed. It requires careful planning and execution to ensure that the message reaches the right people and resonates with them.
When it comes to digital activation, there are many different examples that can be used. For example, businesses can use paid social media campaigns to reach their target audience. This involves creating ads that are tailored to the target audience and running them on social media platforms such as Facebook, Instagram, Twitter, and YouTube. Paid search campaigns are also a great way to reach potential customers.
This involves using keywords related to the product or service being promoted and running ads on search engines such as Google and Bing. Native advertising is another example of digital activation. This involves creating content that is tailored to the target audience and running it on websites or apps that are related to the product or service being promoted. This type of advertising is often more effective than traditional advertising because it is more engaging and relevant to the target audience.
Finally, CTV (Connected TV) advertising is another example of digital activation. This involves running ads on streaming services such as Hulu, Netflix, and Amazon Prime Video. Overall, digital activation is an effective way for businesses to reach their target audience and increase brand awareness. There are many different examples of digital activation that can be used, including paid social media campaigns, paid search campaigns, native advertising, and CTV advertising.