Do luxury brand ambassadors get paid?

The role Lyft brand ambassadors play tends to move away from social media campaigns and more to the streets. With Lyft, there is the ability to work on events and earn hourly rates as well as commissions. Their program allows ambassadors to choose their own schedule and is a wonderful addition to the resume of anyone considering a marketing career in the future. Depending on how well you know, you might also know that Lyft has a leading brand ambassador program.

A candidate for the position of brand ambassador must be an enthusiastic and outgoing person with a considerable social media presence and a medium to large network size. The typical educational level required for a brand ambassador is a high school diploma, however, many job offers indicate a preference towards applicants with an associate's or bachelor's degree as well. We talked to the young entrepreneur to get his best tips and secrets for becoming an ambassador for a luxury brand. Numerous job postings ask candidates to have some experience as brand ambassadors or to be, at the very least, familiar with the marketing world.

If you want a step-by-step guide, I've created a resource website called Brand Ambassador World that you can visit for all the tips and tricks on how to get started as a brand ambassador. While the overall responsibilities of a brand ambassador are still fairly consistent, different programs will give more importance to some tasks than others. Brands can also name more brand ambassadors around the world to target a much deeper audience, Booker says. From contract-mandated advertising campaigns to “organic brand ads” in articles featuring the ambassador, hiring a celebrity to be the image of a brand has countless benefits.

Many of the corresponding articles and cover stories with an ambassador tend to make specific mention of the brand that the star represents. With the increasing influence of the Internet and social media, the role of brand ambassador has evolved, and now there are even more opportunities for those looking to earn some extra money representing a brand they love. This is why companies are increasingly using brand ambassadors as a conduit to channel the potential of this commercialization gold mine. Just as brands present high-fashion collection shows, or even ready-to-wear shows, to increase press and consumer awareness, brands choose ambassadors, whether Vikander for Louis Vuitton or Bella Hadid for Nike, for the same reason.

Most influencers cannot mention specific brands they work with outside of a specific campaign, as they are instructed not to speak on behalf of the brand. Brand ambassadors' salaries vary greatly, as most brand ambassadors choose their own schedule and their remuneration varies from company to company.

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years