If you like to create events that immerse the senses and attendees in the process, you can be a great option for an Experiential Event Manager. You'll be able to interact directly with customers and attendees and invite them to experience the brand through a product or experience. An event marketer could create and market the event themselves or market the event to a brand. At some point in your career, you may want to reduce or try something different from the running side of events.
Promotion consultants help brands determine when and how to promote a campaign, which could include promotional events. If you're a natural problem solver, Promotions Consultant is one of those event marketing jobs you'll thrive on. Event managers keep it all together. They make sure from start to finish that every part of the team is on target to run the event.
An event manager brings their project management skills into the ideation, planning, organization and execution of an event. These events can cover a wide range of smaller events, conferences and multi-day festivals or conventions. For example, if the promotional event is a branded fashion show, the event manager may have had the initial idea, how to display the products, how many models to have, etc. The event manager will have planned safety, event staff, photography and will be the main point of contact when the day event is held.
Brand managers work from the captain's seat, guide market research, understand demographics, strategize, and then put it all in motion. In the event arena, a brand manager may decide to implement a brand ambassador program, send the brand to a large event, or promote the brand through sponsorship of an event. They could monitor all of these options at once and make sure everything is up to brand standards. The PR manager is the brand's top champion.
They protect and promote the brand every time. Your business is knowing how to help the brand represent itself in the best possible way on all avenues, including events. PR managers are trusted brand managers and enjoy profits in the six-figure range. To achieve this, you'll need at least a bachelor's degree and a proven track record of success.
A master's degree can also help you rise through the ranks of larger, more established brands or corporations.