Are you looking to hire a brand ambassador for your business? Brand ambassadors are an effective way to promote your brand and products, but how much do they cost? The cost of hiring a brand ambassador can vary greatly depending on the size of your company, the type of ambassador you need, and the responsibilities you expect them to carry out. When it comes to influencer marketing, there are different tiers of influencers.
Nano-influencershave fewer than 1,000 followers, micro-influencers have between 1,000 and 10,000 followers, and macro-influencers have more than 10,000 followers. Product seeding is when brands send products to prominent influencers and expect them to share something positive about it.
While this partnership can work on nano-influencers or micro-influencers, macro-influencers will usually expect more from the brand in terms of compensation. Although some brand ambassadors may start doing unpaid work while developing a following and personal image, they eventually get paid. When they promote companies and products for free, they demonstrate a sincere belief in the brand and earn the trust of the company and its followers alike. However, experienced brand ambassadors will be better prepared to handle objections and overcome adversity than those new to the position.
The average annual income of brand ambassadors in the United States is between $30,000 and $50,000. Before you decide if a brand ambassador program makes sense for your business, you should consider the projected benefits of such a program. Brand ambassadors must motivate others, embody the company and its values, and extend business culture to the masses. They should also have consumer engagement skills and fulfill their primary responsibilities as described above.
Depending on the type of product or service you offer, you may want to select a specific type of ambassador. For example, beauty brands can select makeup artists or liquor brands can choose mixologists to act as brand ambassadors. The responsibilities you expect your ambassadors to carry out can affect their salary. Brand ambassadors are usually given an inside knowledge and an inside look at the brand to become a true expert.
For example, fitness guru Kayla Itsines often serves as a brand ambassador for sports brands when they launch new products. Whether you're an artist, businesswoman or website owner, brand ambassador marketing is a powerful way to engage your target audience.