Are Marketing Jobs in High Demand in South Africa?

The digital marketing industry is booming in Africa, and South Africa is no exception. With the ever-increasing use of the internet, the demand for skilled digital marketers is on the rise. Knowing how to effectively communicate between companies is a valuable skill, and one that is highly sought after in South Africa. This type of job is becoming increasingly popular and will remain in high demand for years to come.

The more people are online, the more data they create. Interpreting this data, predicting people's next moves, and understanding their shopping, streaming, and reading habits are all part of a larger industry. Those at the forefront of this industry are those with an understanding of Information Technology. If you're looking for opportunities in restaurant or retail management, we've selected the five best restaurant and store management jobs available this month. If you're looking for opportunities to work in kitchens, we've selected the five best chef jobs and kitchen positions available this month. And if you're looking for opportunities to work as part of a service team, we've selected the five best service crew jobs available this month.

South Africa's most in-demand jobs include those in technology, engineering, and manufacturing. Workers in these industries must be willing to adapt to new demands in order to remain employable. Sales and marketing is a multifaceted industry that requires applicants to have a critical understanding of multiple areas of business and industry sectors. As such, job seekers must be able to learn quickly and adapt to new situations.

The increased use of mobile devices in Africa and South America has made mobile marketing strategy a highly sought-after skill. Johannesburg and Cape Town are two of South Africa's largest financial centers, making them great places for ambitious digital marketers to find work with high-profile brands. To stand out from the competition when it comes time to find a job, it's important to know which jobs are most in demand right now.

Careers24 is a leading South African job portal that helps job seekers from all sectors and levels of experience find and apply for vacancies from hundreds of South Africa's top companies. The head of marketing at an SME can expect to earn 1.6 million reais at an SME and 2 million reais at a multinational company; while a general manager in sales can expect to earn 1.9 million reais at an SME and 2.2 million reais at a multinational company.

In the procurement and supply chain sector, some of the most sought-after positions include supply chain planning, demand planner, procurement manager, logistics manager, and plant supervisors. The healthcare industry has been hit hard by COVID-19, so there is an increased need for qualified nursing professionals. Senior marketers have also recognized the need for soft skills to help drive change, growth, and build cohesive marketing teams for the future.

The CareerJunction Index (CJI) provides an analysis of the relative relationship between supply and demand in the online labor market in South Africa. A valuable skill set that is always in demand is marketing; companies across South Africa are looking for candidates with the necessary tools to analyze demographics and promote products, services, and ideas to the public.

However, many sellers are struggling to keep up with new technologies and demands due to the pandemic forcing many brands to market and sell online due to global lockdowns. In finance and accounting, some of the most sought-after positions include commercial finance manager or controller; tax-oriented functions; financial manager; chief financial officer; and accountant.

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years