Is starting a marketing agency worth it?

Creating an agency makes it possible to achieve bigger projects, higher profits and better clients. It means being able to generate more revenue than you can earn on your own, and even better, it means increasing profits without corresponding workload growth by leveraging the efforts of others. Starting a digital marketing company is no easy task, but it has benefits. Discover some of the advantages of owning your own agency.

Creating a marketing agency is difficult, especially if you have little experience in the marketing industry. But with the right strategy and accommodation for these important points, your company has the potential to take off. One of the biggest challenges for any company is getting new customers. Must be able to do business consistently to ensure profitability.

This is why big corporations spend millions on their marketing campaigns. While you don't need to spend as much, it demonstrates how much weight marketing holds for your success. Despite the current situation regarding the pandemic, if you are in the world of digital marketing, you are in one of the big industries that allow you to work remotely. Read more about what clients think when they hire a digital marketing agency and, especially, my best recommended SEO tools.

If you have experience in the marketing world or want to start a business that allows you to think creatively and recommend solutions for a wide range of clients, launching a marketing agency could be a great option. But if you're serious about creating a long-term marketing strategy for your digital marketing agency, then your goal is a little different when you use paid traffic. If there are already specialized agencies in a narrow niche, you know that the market is profitable and worth pursuing. In fact, you have to do something to get customers and start building your portfolio, especially if you're starting a digital marketing agency with no experience.

If your marketing agency grows without established processes, you will find that each employee will adapt their own methods of doing something, and your customers might get annoyed if they each time have a different type of report. When considering in-house talent, think of all the things needed to do digital marketing and compare it to what an agency offers. So you have some marketing skills and you wonder how to create a digital marketing agency. There is also a misconception that starting a digital marketing agency has to mean a HUGE process that requires building a massive company that does “all the things and takes all the customers”.

The secret to starting an inexperienced digital marketing agency is to have a real strategy, grow organically as you learn, and deliberately create word of mouth with a specific type of client. When you're working on results, collaborate with your digital marketing agency to set proper expectations about the time it takes to see results. It means sending emails and sending Facebook messages to people you know might be interested in your marketing services (or who know other people who might be). The least risky option is usually the marketing agency that specializes in solving your problem, not a generalist.

In an effort to help people get started, Eric Siu, CEO of Single Grain, sat down to reveal the exact plan he used to grow this brand from a negative company to a multi-billion dollar digital marketing agency serving Fortune 500 customers like Lyft and Amazon. If your clients do some basic searches on your agency's website and can't find it, this is a sign of your agency's incompetence, hypocrisy, or both. .

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years