Why is in store promotion important?

In-store promotions expose customers to your brand, distinguishing it from other brands that exist. Once customers recognize your brand and are informed about it, they're more likely to make a purchase, especially if they've tried your product. In-store promotional messaging can be an integral part of your entire marketing plan. It can entice customers to buy more items while they are in your store and can encourage them to visit again.

In-Store Marketing Can Help You Increase Revenue. For example, in-store promotions will make people think twice about skipping a big sale. You can benefit from in-store promotions to drive upsells and cross-sells. An essential advantage of using in-store advertising is to introduce your customers to new products in your store.

New and unknown products may not attract attention to your store, but once they are inside the store, creative in-store advertising can draw attention to these products. With in-store marketing, you can introduce customers to new products and explain their features and benefits. In-store promotions are any marketing or sales promotion that takes place in a traditional retail location. In-store promotions are a highly effective marketing tactic designed to attract customers to your physical store and build brand or product awareness.

Typical average sponsored products campaign achieves 5% conversion rate, 1,000% ROAS, 10% ACoS, and more than 10% increase in sales. The remaining 10 reasons explain why. The exact number varies and depends on culture and product. In China, for example, the figure is 88%, while in Germany people are more decisive and the figure is 38%.

When buying shampoo, the number is 25%, but when choosing a beer or soda it is 60%. This means that online stores offer advertisers a very important and unique point of contact with potential customers. To take advantage of this touchpoint and help their potential consumers make the right choice, advertisers need to bring advertising budgets to the store and make sure they get the best presence. When Google invites you to advertise on its search results pages, it says, “Be there when you need your product or service.

Google has developed and explored the ZMOT theory: the zero moment of truth. Explain the new way consumers shop. In the past, the buying process had 3 steps: stimulation, first moment of truth (in store) and second moment of truth (at home when using the product). On the contrary, the new purchasing process has 4 steps.

Between Stimulation and the First Moment of Truth (in-store), there is a long and important step called the Zero Moment of Truth when consumers research online, before going to the store. For example, someone who likes to bake will make a decision to go to a store based on one or two presented items, for example, flour and sugar. Retailers must offer their customers an incredible experience and in-store marketing can help them with this difficult task. In addition to in-store promotions, which can help brands increase sales (sell a more expensive similar product) and cross-sell (sell other complementary products, such as toothpaste and toothbrushes), in-store marketing can help them effectively promote your product to consumers.

This huge marketing opportunity cannot be achieved by advertising on search engines or anywhere other than the online store itself. You actively promote your products or services while customers are on-premises, and your interest in your business is already high. It seems to me that many stores prefer to set up small promotional islands with cardboard cutouts of celebrities. Mabaya develops advertising tools that allow online marketplaces and retailers to monetize their traffic by offering sellers and brands the promotion of their products.

In-store promotions are perfect when launching new products or a series of products within the category. However, when stores and manufacturers work together to manage the message, the results often demonstrate increased sales, even if the message doesn't always induce changes in brand loyalty. Typically, when retailers plan their merchandising, they focus on how they can use external messaging to attract customers to a store. When too many TV options are offered in the store, consumers choose what they think is trustworthy: it may be the most popular item, one recommended by the publisher, or an article that appears in the top positions in the category or on the search results page.

Premium marketing real estate exists right in front of shoppers in the carts they use throughout the store. Mabaya's white label sponsored products advertising platform allows sellers and brands to bid to ensure that their products are listed in premium online store placements. Today, many business owners focus their advertising budgets on search engine optimization, social media marketing, and other forms of web promotion. Your customers may come to your store for a specific item, but your signage may remind them that they may need something else.

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Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years