What are the 4 types of promotion in marketing?

The four main promotional tools are advertising, sales promotion, public relations and direct marketing, advertising. Advertising is defined as any form of communication or paid promotion of a product, service and idea. All forms of promotion found on the Internet are part of digital promotions. Online ads through SEO, content marketing, social media marketing, PPC, affiliate marketing, etc.

They are part of the digital promotion. Although they tend to be cheaper and quicker to create, the impact created by this form of promotion can take time to be impactful. While advertising targets a massive audience, direct marketing targets potential customers and customers. Social media marketing, email marketing and internet marketing are all types of direct marketing used by companies.

Lately they have become important in the promotional mix because people use the Internet much more than they used a decade ago. The company uses direct marketing to establish one-way communication with its customers, on product announcements, special promotions, order confirmations and customer inquiries. Marketing promotion is any marketing and communication activity undertaken to inform a target audience and persuade them to buy a product or respond to a specific call to action. Keep in mind that it is one of the basic elements of the marketing mix or the 4P marketing model, along with the product or product strategy, location or distribution, and pricing.

Advertising is a specific marketing communication activity that involves placing marketing messages or, more specifically, advertisements in an area purchased within a medium such as radio, television, print media, outdoor media or digital marketing channels, including blogs and social media. The purpose of advertising is to sell a product or promote an idea by distributing paid marketing communications through third-party media. The form of a particular ad depends on the medium chosen. Static graphics are commonly used in print, outdoor and Internet media.

On the other hand, audiovisual content is used on television, as well as in interactive media such as smartphones and other online advertising channels, such as blogs and social networks. Also known as direct marketing, direct selling is another type of promotion that involves direct communication with potential customers to sell a product or promote an idea. Unlike advertising, direct selling doesn't buy third-party media spots. Media used in direct sales include email or traditional direct mail, telephone or digital communication tools, and media such as computers and the Internet.

Some examples of direct selling activities include outbound mail or email marketing and cold calling, one-on-one sales presentations, and group sales meetings. Another type of promotion is sales promotion. It involves the use of media and non-multimedia marketing communications within a specified period to increase awareness and interest, improve the attractiveness of a product or idea, force the target audience to buy or respond to a call to action, and stimulate demand in the market. Examples of tactics or activities in sales promotion include the delivery of product samples to potential customers, such as free flavors of a particular food product, the launch of a contest or sweepstakes with attractive prizes, the delivery of gifts with each purchase or response, the inclusion of different services after-sales, inclusion of value-added services, seasonal price discounts, discounted subscription rates, and loyalty programs that include benefits or privileges.

Public relations or advertising is intended to promote a product or idea by disseminating information through third parties. The goal of public relations is to deliver marketing messages through reliable media, organizations and communicators with considerable reach. Unlike advertising, this type of promotion can be free, although there are paid efforts aimed at stimulating or boosting discussion and interest. There are different ways in which organizations pursue public relations.

The dissemination of press releases to the media is the most popular and profitable example. One example is organizing corporate events, such as trade fairs or holding press conferences to invite prominent media and communicators. Other examples include hosting seminars, sponsorships, guest writing in a newspaper or blog, or guest hosting a television show and corporate social responsibility programs, such as charities. Similar to advertising and some aspects of paid advertising, product placement, or integrated marketing, it's about paying a movie studio or television producer to place a product or communicate an idea prominently within a particular movie or television show.

However, unlike advertising and public relations, placing a product usually involves directly showing a product or discussing an idea. Another type of promotion is guerrilla marketing, which involves the promotion of a product or idea or the dissemination of a marketing message directly to the public minus the cost associated with advertising and paid advertising on a large scale. Unlike public relations, which targets media organizations and third-party communicators, guerrilla marketing primarily targets potential customers, while also targeting media. Grassroots marketing is an example of guerrilla marketing that involves building a personal connection with individual customers who have a relationship with them.

Other examples are viral marketing and advertising marketing that involves the use of tricks that generate attention through traditional or digital social networks. Some examples of guerrilla marketing may overlap with other promotional activities, such as events, outdoor advertising, and sales promotion. A marketing plan focuses on the target market and consists of four key elements. These four elements are also known as the 4 Ps.

A P is called a promotional mix and contains advertising, public relations, personal sales, and sales promotion. They are used as tools to communicate with the target market and produce sales objectives and profits of the organization. Some would have it as an extension of marcoms, while others classify it as a separate promotional tool. For your information, I tend to support the former.

Keep in mind that different types of marketing promotion also serve as tactics or specific components in a promotional strategy or the promotional combination of a marketing plan. How an organization chooses to promote its products and services can have a direct and substantial impact on sales. It is a part of the promotional mix that involves one-to-one communication between buyers and customers (whether they are potential customers or already customers). Help spread a word or conscience, promote any newly launched service, product or organization.

By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure that they have a product or service that is visible and in demand that is competitively priced and promoted to their customers. For example, in the digital age, the factors of place and promotion are both online and offline. Marketers tend to bring together the elements of promotion and positioning in order to reach their core audiences. Sales promotion refers to temporary incentives offered to customers or resellers with the goal of increasing demand for a product.

The 4P model includes price, place, product and promotion (later the model developed to also include people). There are many different ways to combine different types of promotions to get the most out of your strategy. By creating communication between the seller and the buyer, promotional activities are very useful for the growth of a company. Specifically, where does a product appear on a company's website or social media, as well as what types of search features trigger the corresponding targeted ads for the product.

The four P's of marketing product, price, place, and promotion are often referred to as the marketing mix. . .

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years