The leading global market in terms of advertising spending is, and has been so far, the United States. The country invested approximately 285 billion United States dollars Global spending on newspaper advertising 2000-2024 Global spending on magazine advertising 2000-2024 Global spending on radio advertising 2000-2024.
A marketing company is any company that helps a company create, implement and maintain marketing strategies. These specialist firms are external contractors that companies of any size and in any industry can hire to improve their marketing efforts.
The average marketing agency makes a net profit margin between 6 and 10 percent, and digital agencies report even higher margins of around 20 percent. Corporate advertising agencies, in some cases, report margins as high as 40 percent.