What are the best practices for creating effective and successful creative content for my tiktok ads campaigns?

Be brief when using the TikTok platform. While you can create an ad that's up to 60 seconds long, the most impactful one will be around 15 seconds long. According to TikTok metrics, videos that range from 21 to 34 seconds are ideal for effective video ads. TikTok has been downloaded a whopping 3.5 billion times worldwide, and the app has 30.8 million daily active users on the iOS version alone.

All of this adds up to a lot of consumers eager to get consumable content, including your brand's content. TikTok feeds are all vertically oriented, and so should your videos. TikTok users aren't going to turn their devices around or look for a magnifying glass to see your visual masterpiece. And this tip isn't just for aesthetic reasons, since vertical videos have 40.1% more impressions compared to videos recorded with a square or horizontal aspect ratio.

Entertainment-related content accounts for about 535 billion views of hashtags on TikTok, but the ads are focused on sales. How can you reconcile the two? It's all a matter of balance. Use entertaining elements to attract the public and then add promotional content that sells your product or brand to users. If you're new to TikTok, you can start your account with more entertainment-based ads and then increase useful promotional content (think of tutorials and interactive videos) once consumers are more familiar with what you offer.

TikTok is full of sound snippets that you can take advantage of when creating your own content. Two popular options are licensed music tracks (which are used with permission, of course) and voiceovers from other content creators with which you can lip-sync and add your own touch. More than 93% of the best-performing videos use audio, just remember to add captions so that viewers can take a look at your FYP during moments of silence. Engaging content is essential when it comes to creating successful TikTok ads.

Focus on creating videos that are creative, entertaining and informative without being too promotional or boosting sales. Your viewers should subliminally want what you're showing. Use visual and sound effects to capture viewers' attention and keep them engaged throughout the video. In addition, make sure that your videos are optimized for viewing on mobile devices; this will ensure that they look good regardless of the device on which they are viewed.

This is an ad format that allows your brand to promote the organic content of a creator's TikTok account, which seems to come directly from the Creator and not from your brand. That's why it's so important to clearly define your audience: if you can reach an audience that's relatively undertapped by other advertisers, using TikTok ads won't ruin your budget. Influencers can be a great tool when it comes to creating successful ads on TikTok, since they have already established relationships with their followers and have a more authentic connection than brands on their own channels. Keep in mind that the advertising strategy for each marketing campaign must be unique and you can do this through ad testing.

Therefore, it can be safely said that organic TikTok ads for brands refer to content created for sharing on their feeds. The main difference between organic and paid advertising on TikTok is that organic ads are published for free, while the latter has an expense. In addition, considering the advertising potential of TikTok, given that the number of users exceeds 1 billion and is expected to continue growing, having an advertising strategy will help you reach the right people. Consider collaborating with influencers who already have an established presence on TikTok, as this can help give more visibility to your advertising campaigns and add credibility and reliability to them.

In addition to taking advantage of movements, such as making your team follow that unforgettable Meghan Trainor or Gucci routine, you should also use hashtags to appeal to the TikTok algorithm and increase the likelihood that your ads will end up before new audiences. The vast majority of TikTok videos are recorded in a vertical format, which means that TikTok users don't expect to have to rotate the screen to see the next video on their For You page. Unlike regular ads that force customers to leave TikTok, collection ads allow brand owners to promote a branded video with some product tiles at the bottom that lead to an instant gallery page. TikTok offers an immersive full-screen experience, and more than 98% of the best-performing videos on TikTok use it.

Creating successful ads on TikTok requires planning, creativity, and understanding how best to take advantage of the platform's features to achieve the desired results. .

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years