What Are the Responsibilities of an In-Store Promoter?

Sales promoters are trained professionals who specialize in raising product awareness and creating public interest. They are responsible for attracting new customers and improving profits, assisting with product launches and events, improving product range awareness, answering questions, and addressing customer concerns. They must be able to establish genuine connections with customers and tailor their presentations to different audiences. Sales promoters must be knowledgeable about the products they are promoting.

They must be able to explain the features and benefits of the products in a clear and concise manner. They must also be able to answer any questions customers may have about the products. Sales promoters must also be able to identify potential customers and target them with the right products. They must be able to assess customer needs and recommend the best products for them.

They must also be able to handle customer complaints in a professional manner. In addition, sales promoters must be able to work independently and as part of a team. They must be able to work under pressure and meet deadlines. They must also be able to work flexible hours, including evenings and weekends.

Sales promoters must have excellent communication skills, both verbal and written. They must also have strong interpersonal skills and be able to build relationships with customers. They must also have good organizational skills and be able to manage their time effectively.

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years