Like many other countries in the world, also in Africa, countries are demonstrating a high demand for trained digital marketers. According to Linkedin, the industry grows every year, pays a living wage and has the highest number of vacancies. Did you know that 50% of the world's population has access to the Internet? That is, approximately 3.7 billion people or, in our case, customers. You could say that its customer base is mainly in South Africa.
With that in mind, did you know that 26.8 million South Africans spend more than 3 hours a day on social media? If you are a B2C company, where would you like to set up a store? With that in mind, what if I told you that there is a mall that generates 10 times more traffic on a daily basis and that costs a fraction of what one of these stores would cost?. A mall open 24 hours a day, seven days a week? There are approximately 1.2 billion websites in the world, and approximately. That's massive, and mobile advertising is expected to be 63.3% of that amount. According to Search Engine Journal, 93% of all online experiences start with a search engine.
Note that Google only allows ten places on the first page. And a study by Search Engine Watch showed that 91.5% of all search traffic comes from the first page. There are many ways to do this to improve your search engine rankings. However, I'll cover them in part 2 of our Beginner's Guide.
As mentioned earlier in the guide, 26.8 million Internet users spend approx. Three hours a day on social media websites. I'm sure you can begin to understand why there's so much fuss around social media marketing right now. However, before we get ahead of ourselves, first, let's start by defining social media marketing.
Wikipedia defines social media marketing as “the process of gaining traffic or attention to the website through social media platforms. Currently, there are more than 200 different social networks on the web. Not all of them are equally popular, and most of them are unique in their own way. Facebook is currently without a doubt the favorite social network, with more than 1.7 billion monthly users worldwide.
With this in mind, if you are a B2C business, there is a high probability that most of your customers will be on these platforms, making it the perfect place for your business. Some platforms are ideal for B2B businesses, while others are great for B2C. Twitter and LinkedIn can be a good starting point if your business operates in the B2B space. If you are a B2C company that focuses on serving and selling to customers, I suggest you start with the two most popular platforms; Facebook and Instagram.
Okay, now that you know more about statistics and different networks, how are you going to leverage social media marketing to increase your sales? Email marketing, on the other hand, is simply sending an email with the intention of educating or promoting a product or service to a customer. Here are a couple of interesting statistics about email marketing that should give you enough reasons to implement it in your digital marketing strategy. I won't take all these figures very seriously, but keep in mind that everything is very positive. It demonstrates that email marketing is still an easy and cost-effective way to market to customers today.
Look, it's not about email marketing being insufficient, but rather about customers being bombarded with spam and becoming immune to overly advertised emails. I mentioned earlier that 92% of the population has mobile devices. That said, you can try to put your brand or product in front of their eyes by sending them an SMS. Mobile shopping has risen by 22% in the last two years, that's huge.
Not to mention that most marketing managers agree that SMS marketing has a higher open rate to marketing. Ecommerce marketing platforms, such as Instagram and Facebook, are continually introducing new features to help brands communicate with users, resulting in greater loyalty. In a study by Adobe, it indicated that at least 59% of customers in South Africa are more interested in classified ads on digital media than in classified TV ads and radio ads. Companies Need Digital Marketers: Every Company Needs Digital Marketers to Attract and Retain Customers.
Remember: “Good marketers think about campaigns, while great marketers think about growth structures. There are great digital marketing courses available today and digital marketing courses definitely result in improving the skills of employees and business owners alike. In today's highly competitive online consumer market, the need for digital marketing skills remains crucial to an organization's digital marketing success. For digital marketers and marketing graduates, this rate of internet usage can have a significant impact where their skills are most needed around the world.
With more demand for skills than supply, the market is ready for anyone looking for a job as a digital marketer. In addition to the need for digital marketing skills, there is also a greater need for artificial intelligence (AI) skills, and most companies struggle to fill AI-related vacancies. If you are interested in a career in digital marketing, it is a good idea to research exactly what digital marketing skills are needed in South Africa, which will greatly help in deciding which digital marketing course is right for you and can offer you the best career opportunities. In a career that is based on connections, digital marketers must focus their efforts on the right demographic and the right service or product.
With the increase in demand for employees with digital marketing skills in South Africa, many organizations are struggling to fill open digital marketing positions. Although digital marketing involves a wealth of digital technology skills and experience, the “softer” side of digital marketing includes many human skills, such as creativity, originality, innovation and participation. DMI's Professional Diploma in Digital Marketing will ensure you understand the fundamentals of digital marketing and know how to create and implement optimized digital campaigns. .