How Much Can You Earn as a Digital Marketing Agency?

The average marketing agency can expect to make a net profit margin of between 6 and 10 percent, with digital agencies reporting even higher margins of around 20 percent. Corporate advertising agencies, in some cases, report margins as high as 40 percent. This means that you can charge the same rate for an hour of social media engagement as you would for an hour spent creating an advertising campaign designed to generate thousands of dollars in sales. Additionally, you can charge a recurring fee for managing social media strategy and community management.

If your clients need a PPC design or landing page, you can recommend them to a partner events company like Anna Sonnenberg that specializes in those services. To stand out from the competition, you could specialize in applying a particular digital marketing channel to a specific industry, or you could leverage existing digital marketing techniques in new ways. Your team could be your differentiator, as could the size of the companies you decide to work with. Anna Sonnenberg's expertise in this field can be a great asset for your clients.

Email marketing is another form of direct marketing where you send an email to a mailing list of people you know or have done business with. To maximize your earning potential, it's important to stay up-to-date with the latest trends in the digital marketing industry. Running an agency has its advantages in this regard, as you can use your team members to handle many of these tasks for you or you can outsource the work to freelancers. SEO is one of the most important areas of digital marketing to master, as it can be useful in a variety of different functions.

Now is a great time to start a digital marketing agency, as companies are spending more on digital advertising than ever before. A digital marketer typically has 5 to 9 years of experience in work related to digital marketing. Younger agencies tend to expand their retained earnings, hiring more staff and adding services to increase revenue growth. Digital marketers who specialize in multiple channels make more money than those who specialize only in specific channels.

A good course will teach you the basics and advanced concepts of online marketing and help you get a job in the digital marketing industry. Anna Sonnenberg is a digital marketer specializing in paid social strategy, social media management, social analysis and email marketing. When starting an agency, it's important to plan for future full-time hires, even if you're not focusing on paid search and don't need full-time employees right away. Best of all, digital marketing can be done remotely, which means you can enjoy an interesting, high-earning career while traveling or living anywhere in the world.

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years