Is Marketing a Good Career in South Africa?

Marketing is a great career opportunity for those who want to find a profession that offers many benefits and opportunities. Marketers are involved in the business of creating and managing relationships between organizations and their customers. With increasing Internet penetration, the evolution of mobile technology and companies looking to invest in their digital capabilities, digital marketers have become a necessity. Like many other countries in the world, also in Africa, countries are demonstrating a high demand for trained digital marketers.

Digital marketing skills include content strategy, data and analytics, brand management, SEO, social media, website design and development, and e-commerce. With an ever-evolving scope, digital marketing provides talent with promising career opportunities. We got our hiring expert Michael Page Marketing to share her views on hiring trends in the industry based on her experience interacting with employers and professionals as part of her hiring process over the past year.

Digital marketers in Africa are expected to assume traditional marketing responsibilities (for example,. Public relations, social media, graphic design, etc. Whether a company hires generalist or specialist marketing positions depends on the industry. For example, consumer goods insurance companies & often hire general sellers.

The bigger the company, more specialized marketing roles are hired within the team. However, for smaller companies that do not have large budgets and have to optimize staff, they hire specialists. Many of the marketing roles are covered through referrals; active and skilled professionals within the industry are fairly well-connected. Referrals can be a great way to find passive and highly qualified talent.

We advise candidates to develop their personal brand online. Marketers must express their voice and make their work visible. Networking is an important aspect of your career growth. If you are looking to improve your resume, check out our CV writing tips and you can also take our 5-minute Fitness Test CV.

The field of Marketing is very diverse and therefore offers a variety of different career opportunities to follow, as you can see in the career list on the UJ Diploma and BCom Marketing Qualifications pages. It can be easily adapted as a career path for an introvert or extrovert personality. Introverts can engage in market research, consumer analysis, marketing ideas and reporting, while extroverts can engage in the promotional, networking, and sales aspects of marketing. See what our Marketing graduates have to say about our qualifications.

It's a dynamic industry One thing you'll learn about your sales and marketing courses is that marketing is a dynamic and vibrant industry. The face of marketing changes forever, which means you won't stagnate in your career, but rather you'll be at the forefront of exciting new trends. You'll connect with new people Being a marketer means you'll be dealing with new people on a regular basis, making it the perfect career for a person. Another aspect of marketing is getting your message out to your audience and convincing them to buy your customers' products.

This means that you also have to understand and relate to consumers. You can use your creativity If there is one industry where your creativity is most widely used and embraced, it is marketing. You can use creative thinking to create innovative solutions and campaigns for your customers. Being creative is an important asset for any marketer today.

There are good opportunities for career advancement Studying marketing courses is just the beginning of your career in the industry. There are two sectors of the marketing industry, namely the client side and the agency side. On the client side, you will work in the marketing department of a company, NGO or public sector, carrying out your marketing campaigns.

This exciting module is carried out in collaboration with the South African Direct Selling Association (DSA). This is combined with online communication techniques including search engine marketing, social media marketing, online advertising, email marketing, and partnership agreements with other websites.

Students who have successfully completed the Advanced Diploma in Marketing with promising qualifications can apply for the Department's flagship program: the BCom (Hons) in Marketing Management. This means that you will be a key player in the marketing of various companies and industries, and you will never be left without a job.

Marketing is vital for all companies and industries. There are few or no industries and businesses that don't need marketing, which means you won't struggle to find work as a marketer.

It differs from traditional marketing in that digital marketers have a multitude of tools at their disposal to monitor aspects of the progress of a campaign, such as what is seen, how often and for how long, sales conversions, and so on.

However, in this era of technological advances, the marketing field is undergoing numerous changes as it embraces and incorporates technological developments. The implementation of these changes means that the field is growing exponentially today, and this growth is evident in the emergence of new modules and thematic content in the field of marketing such as digital marketing, marketing data science, the use of Big Data and the application of innovative marketing methods of research.

Traditional marketing refers to any type of promotion, advertising or campaign that companies have used for years and that has a proven success rate.

When it comes to the salaries of marketing managers in South Africa, you can expect to receive an average salary of 445 R$100 per year.

Online marketing is fast becoming the frontier of marketing, and it has become increasingly important for businesses to understand how they can leverage digital channels to reach their target audiences more effectively.

Ultimately no one can definitively say if marketing is a good career option but according to jobted co za ,the average salary of a marketing manager in South Africa is R 445 100 gross per year (R 37 090 gross per month), which is 58% higher than the national average salary in South Africa.

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years