Do you ever hear this question if you work for a marketing agency? It's no surprise, as the advertising industry has something that intrigues people. It's full of professionals who know how to make a sale, and no two agencies are the same. Some focus on traditional advertising, while others specialize in public relations, digital marketing, or social media services.
At Balcom, we do it all. We want to know where your organization has been, where it is now, and where it wants to go. Then, we create a message and determine how and where it should be heard. This could include traditional advertising, media outside the home, display ads, and online search.
Today's successful brands are the ones that have two-way conversations with their consumers. We help you establish, grow, and manage social media communities on platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram. This helps build relationships and increase brand loyalty.
Marketing firms usually charge an hourly rate for a collective group of people or an individual rate for a specialist. They help their customers create and implement successful marketing strategies by conducting market research and demographic research to create an ideal customer profile.
A digital marketing agency reaches customers online through omnichannel marketing, multi-channel marketing, or single-channel marketing. They engage with customers on one or more channels and design a marketing plan that meets their goals.
Agencies can also provide access to time-saving automation tools that your business may not have the resources to invest in on its own. You can choose to hire an online advertising agency alone or in conjunction with other agencies as part of a broader online strategy.
Small agencies may be more flexible and agile, but large agencies often have decades of experience to draw on. A white label is a type of product or service that an agency can offer and that is managed through another provider with the original agency's brand.
If you want access to a number of marketing services, you'll want to partner with a full-service marketing agency like WebFX. They will help you generate sale-ready leads by moving leads from the top of your sales funnel to the bottom.