Promotion is an essential part of any successful business strategy. There are five main types of promotion that can be used to reach potential customers and increase sales. These include public relations, sales promotion, advertising, direct marketing, and personal selling. Additionally, all forms of promotion found on the Internet are part of digital promotions.
The 4 P's of marketing are product, price, place and promotion. These four elements combine to create a successful marketing strategy. Promotion seeks to communicate the company's message to the consumer. The four main promotional tools are advertising, sales promotion, public relations and direct marketing. Types of promotional strategies include traditional and online advertising, personal selling, direct marketing, public relations and sponsorships and sales promotions.
Direct marketing is a type of advertising that targets a specific group of potential customers and customers rather than a mass audience. On the basis of this choice, the types of media are made from the newspaper, television, direct mail, radio, magazine and the Internet. Sales promotion basically represents all marketing activities other than personal selling, advertising and public relations. Management Study Guide is a comprehensive tutorial for administration students, where students can learn the basic and advanced concepts related to management and its related subjects. There are many different ways to combine different types of promotions to get the most out of your strategy.