What is a Promotions Company and How to Start One

A promotions company is an entity responsible for marketing and advertising a company or companies. It covers a wide range of services, including the development and distribution of marketing materials, the acquisition and distribution of promotional awards, media coordination, ticket sales, event coordination and guest appearances. Whether internal or independent, promotion agencies perform several core functions. Promotion is a business marketing strategy designed to inspire potential customers to take a certain buying action. The overall objective of a promotional campaign is to raise awareness around a product or service, with the intention of increasing sales of various target demographic groups.

Companies may offer exclusive offers, discounts, and other opportunities for a limited time, prompting customers to purchase their product or service. When growing an entertainment production company, it is important to build relationships with industry vendors who can help coordinate promotional campaigns. Promotion agencies must decide how best to deliver campaigns: on television, radio, Internet and social networking sites, print advertising, billboards, in specific geographical locations or a combination of these media. If you are an expert in creating videos, you can record video promotions of your products or services and post them on YouTube. No company could continue to exist without promoting itself, its services or products to the public, particularly its target market. If you have a gift for promotions and a strong entrepreneurial spirit, knowing how to start a promotion company could offer you a rewarding career.

Full-service promotion agencies not only design complete advertising campaigns and then deliver them to companies, they are also responsible for the detailed work of carrying them out. Starting a promotion company doesn't require any formal training but does require significant brand and marketing knowledge as well as a solid understanding of business principles. While all companies need some form of promotion, not all companies need the same types or levels of promotion. Through product promotion, your goal is to encourage new or existing customers to purchase a specific product. You can use these promotion tasks to assign promotion tasks as well as distribute promotional materials such as profile photos, cover photos and more. For the latter, you can focus on helping customers choose the right promotional materials for their good market and budget while leaving the real work to those with more experience in technology.

You can also receive orders for promotional materials while outsourcing the manufacturing and printing process. It is the responsibility of the promotion agency to develop a research-based advertising and promotion campaign. Knowing how to start a promotions company can offer you a rewarding career if you have the right skillset and entrepreneurial spirit.

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years