Careers in Promotions and Events: What You Need to Know

Are you looking for a career in promotions and events? If you have a knack for creating immersive experiences and engaging with customers, then you may be a great fit for an Experiential Event Manager. As an event marketer, you can create and market events to a brand or even market the event yourself. If you're looking for something different from the running side of events, then a Promotion Consultant may be the job for you. Promotion Consultants help brands determine when and how to promote a campaign, which could include promotional events.

Event Managers are the ones who keep it all together. They make sure that every part of the team is on target to run the event from start to finish. An Event Manager brings their project management skills into the ideation, planning, organization and execution of an event. These events can range from smaller events, conferences and multi-day festivals or conventions.

For example, if the promotional event is a branded fashion show, the Event Manager may have had the initial idea, how to display the products, how many models to have, etc. The Event Manager will have planned safety, event staff, photography and will be the main point of contact when the day event is held. Brand Managers work from the captain's seat, guide market research, understand demographics, strategize, and then put it all in motion. In the event arena, a Brand Manager may decide to implement a brand ambassador program, send the brand to a large event, or promote the brand through sponsorship of an event.

They could monitor all of these options at once and make sure everything is up to brand standards. The PR Manager is the brand's top champion. They protect and promote the brand every time. As a PR Manager, your job is to help the brand represent itself in the best possible way on all avenues, including events.

PR Managers are trusted brand managers and enjoy profits in the six-figure range. To achieve this level of success, you'll need at least a bachelor's degree and a proven track record of success. A master's degree can also help you rise through the ranks of larger, more established brands or corporations.

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years