Event marketing managers are responsible for overseeing the development and execution of events that promote a company, brand, or product. This includes managing the entire process from planning to post-event evaluation. The main responsibility of event marketers is to generate interest in an event and ensure that it is in line with the company's overall marketing strategy. They may have the opportunity to travel, meet many people, and work on a series of events for a variety of brands throughout their career.
Event managers plan and organize promotional, business, and social events. They are responsible for creating a viable concept for the event and ensuring that the target audience participates and that the event message is properly marketed. Events play an important role in the success of a brand or organization. Promotion consultants help brands determine when and how to promote a campaign, which could include promotional events.
Event marketing manager jobs have estimated salaries in the following ranges, based on the requirements and responsibilities listed in last year's job postings.