Is a marketing agency worth it?

A marketing agency will free up time to manage your business. A marketing agency will help you keep your payroll costs down. A marketing agency is an ideal option compared to hiring marketers for your company. With one agency, you have your entire workforce in your hands.

It allows you to scale as needed without spending time and money equipping them. The fact that an agency can start working on your campaign right away saves you precious time. The marketing company you work with must have experience with companies of your size and industry. If you are planning to start a new business, it's best to work with an agency.

Why digital marketing agencies are worth it is because it's profitable, you'll reach a wider audience, they conduct intensive research on your industry and competitors, and thus validate your overall ROI. You can expect a bad marketing company to actually pick up its efforts about ten months after a one-year deal in the hope that it can catch you for another year. Not all marketing agencies offer the full range of skills to manage an entire marketing department, and some lack the deep level of expertise needed to drive real change. Each company is unique in its demographics, budgets and target channels used in its digital marketing strategies.

A good way to look at hiring a digital marketing agency is to consider how much you could spend on a “digital marketing expert” in a year, and then consider how much it might cost to hire an agency. They have gone to college or have gained so much experience working in marketing that they know exactly what they are doing. Software is needed to streamline marketing campaigns, and agencies have software for almost everything. Trust that you are hiring an agency that is in a constant state of improvement and that will use your data to get results.

The agency owner will most likely provide you with that number, so it is important to understand how the agency owner achieved that value and what these values reflect on the real agency. Consider the cost of hiring a marketing team yourself (designers, SEO experts, writers, web developers, marketing strategists) with the expense of salaries plus specialized software (marketers will need the tools to do their job) and training, not to mention a large enough office to house them. Keep the above considerations in mind and trust your gut, and you'll find a reputable marketing company that can take you where you want to be. For agencies oriented to the vertical or hyper-niche market, the industry in which you operate and the projected economic forecast for that industry will have an impact on the value of your digital agency.

If you're here, we assume you've received a proposal from a digital marketing agency, you've seen the cost and asked yourself: “it's worth hiring an agency or “why should I hire them”. However, in most small businesses, resources lean heavily toward operations, with a smaller portion devoted to finance and management, and very little time or resources invested in marketing. Again, do your homework with these partners, but if you know, like and trust your marketing company, suppose they are putting you in good hands.

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years