What marketing companies do?

A marketing company is any company that helps a company create, implement and maintain marketing strategies. These specialist firms are external contractors that companies of any size and in any industry can hire to improve their marketing efforts. Use our free tool to calculate your score in less than 60 seconds. Hear from 863 WebFX customers.

If you work for a marketing agency, you always hear this question. Blame Don Draper and AMC, but there's something about the advertising industry that intrigues people. And it's full of charming, somewhat crazy professionals who know how to sell ice to an Eskimo. However, to group all advertising agencies into a single identity would be a sham; no two advertising agencies are the same.

While some focus on traditional advertising, other specialized firms only offer public relations, digital marketing or social media services. At Balcom, we do everything, because, well, if it doesn't work together, it doesn't work. We take care of everything in your business. That is, we want to know where your organization has been, where you are and where you want to go.

Then, we work out the message to be heard and determine how and where it should be heard. From traditional advertising (such as magazines and TV commercials) to media outside the home (such as billboards and bus wraps) to display ads and online search, we consider all your media options and then design a marketing plan that meets your goals. Gone are the days when advertising was a one-way monologue. Today's successful brands are the ones that have two-way conversations with their consumers.

We help you establish, grow and manage social media communities, from Facebook and Twitter to LinkedIn, Pinterest and Instagram, and attract followers with meaningful content. In essence, we help build relationships and increase brand loyalty. Creating and implementing successful marketing strategies is the responsibility of marketing companies. Working with a marketing agency can help you become more engaged with your target audience, increase your sales and revenue, as well as develop your brand and business.

If you want to choose the best marketing agency partner, you need to understand what a marketing agency does and what services it provides. This often starts with market research to understand what works and what doesn't work in the current marketing plan, followed by demographic research to create a complete ideal customer profile. First, you'll want to research the services offered by a marketing agency to determine if they are the best fit for your business. Many business owners worry about outsourcing a sales and marketing company, as they feel that their customers will notice the difference and perceive some kind of “lack of authenticity”.

With a solid strategy, you can better evaluate the impact of your marketing and be able to identify the channels that contribute the most to your goals. To create a global image that embodies what is good about your company, your Marketing Department's mission is to reach potential customers, customers, investors and the community. On the other hand, if you want to create a primetime television commercial or manage your magazine ads, a traditional marketing agency is better suited to your needs. For most companies, the goal of hiring a full-service marketing agency is to build a cohesive long-term relationship with experts who own specialized tools, have many strategic relationships with companies such as Shopify, HubSpot and other platform tools, and who can offer a wide range marketing tactics and strategies that grow with the customer over time.

However, professional sales and marketing teams have worked with a wide variety of different companies, so they may have more experience in their industry than you think. While it may seem confusing, the terms “marketing company” and “marketing agency” generally mean the same thing as a company that works with clients to plan, create, and manage marketing campaigns. Full-service marketing offers everything your company needs for marketing, promotions and advertising in a single frame. .


Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years